Achieve Test Prep · 7 hours ago
Director of Marketing - Remote
Newark, NJ
Full-time
Remote
Director/Executive
10+ years exp
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Responsibilities
Conduct market analysis to identify challenges and opportunities for growth.
Identify competitors and evaluate their strategies and positioning to device counter strategies.
Strategic planning including corporate and product positioning, competitive analysis, market segmentation, marketing investment/budget, and go-to-market planning.
Establish a test and learn marketing culture so that marketing dollars are generating new leads and customers, ultimately driving return on marketing investment.
Own our B2B brand and ensure that the message is compelling and consistent with the direction that the business is going.
Develop a long-term company marketing strategy, with an emphasis on B2B sales growth, market penetration, and cost-effective customer acquisition.
Develop, manage and track the performance of inbound and outbound lead-generation and direct-marketing campaigns.
Effectively manage the company’s budget to implement marketing programs that would position the company as the go-to solution in the market.
Oversee marketing communications, program management, website design, and content development either directly or on an outsourced basis.
Launch new products, features, and services according to the product roadmap.
Develop sales enablement tools and provide training to the Sales team on messaging and value proposition delivery.
Work with the rest of the executive team to identify, assess, and develop market and growth opportunities.
Qualification
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Required
10+ years of marketing experience in comparable industries with 6 years in a senior management position along with a demonstrated track record of success and performance.
This senior executive position requires the ability to understand changing market dynamics, translate them into actionable strategies, and implement the strategy to achieve pre-set goals as defined by the marketing plan.
Experience managing budgets effectively across multiple departments, financial reporting, and setting up effective metrics and business processes.
Ability to plan and manage at both strategic and operational levels.
Exceptional track record of developing and implementing marketing and sales strategies that have consistently met or exceeded planned goals.
Exceptional work ethic, with strong values and principles – takes all opportunities to go above and beyond basic expectations.
Proficient with CRM, marketing automation, google analytics, and other MarTech tools to execute and manage marketing initiatives and drive results.
Has digital marketing experience with developing and overseeing the execution of SEO, social media, and SEM strategies and tactics.
Detail-oriented: attention to detail for tasks and analysis.
Self-motivated and able to work under pressure to meet deadlines.
Ability to collaborate with colleagues and staff to create results in a team environment.
Bachelor’s degree required.
Preferred
M.B.A. preferred.
Company
Achieve Test Prep
Achieve Test Prep offers online credit-by-exam and tutoring programs, including customized RN and BSN Bridge Plans for healthcare professionals.
Founded in 2008Wayne, New Jersey
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Michael Manross
Chief Operating Officer
Company data provided by crunchbase
