NetDocuments · 16 hours ago
Director of Marketing Analytics and Operations
United States
Full-time
Remote
Director/Executive
8+ years exp
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Responsibilities
Lead the development and execution of the marketing analytics strategy, ensuring data-driven decision-making across all marketing activities.
Design and implement comprehensive marketing dashboards, reports, and key performance indicators (KPIs) to track the effectiveness of marketing campaigns, channels, and customer segments.
Provide regular insights and analysis to senior leadership on marketing performance, trends, and areas for improvement.
Conduct A/B testing and multivariate analysis to assess campaign effectiveness and optimize conversion rates.
Oversee the marketing operations team/agency to ensure seamless execution of campaigns, including managing systems, processes, and tools.
Streamline and automate marketing workflows and processes to improve efficiency, scalability, and alignment across teams.
Manage and optimize the marketing tech stack, including Marketo, Salesforce, GA.
Collaborate with IT/business systems, sales and sales operations, and product teams to ensure seamless integration of marketing tools with other business systems.
Drive continuous improvements in lead management, funnel optimization, and marketing attribution models.
Develop and maintain ground-level demand gen reports and dashboards.
Leverage data to build actionable insights that drives targeting strategies and personalized marketing tactics.
Provide strategic recommendations based on data analysis to improve customer acquisition, engagement, and retention efforts.
Ensure proper marketing data governance; ensuring accuracy, consistency, and compliance with data privacy regulations.
Foster a culture of collaboration between marketing, sales, product, and customer success teams to ensure alignment of strategies and performance goals.
Build strong relationships with key internal stakeholders to ensure marketing activities are aligned with business objectives and priorities.
Present complex data and analytics insights to senior leadership and other stakeholders in a clear and actionable manner.
Qualification
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Required
Bachelor’s degree in Marketing, Business, Data Analytics, or a related field
8+ years of experience in marketing analytics, marketing operations, or business analytics in a B2B environment, preferably within the software or technology industry
Proven experience managing a team of marketing analysts and operations professionals
Strong understanding of B2B marketing funnels, lead generation, conversion and attribution models
Expertise in data analysis and visualization tools (e.g., Google Analytics, Power BI, Excel)
Strong knowledge of Marketo and Salesforce
Familiarity with marketing attribution models, such as first-touch, last-touch, MTA
Excellent communication and presentation skills, with the ability to translate complex data into actionable insights for business leaders
Strong project management skills, with the ability to manage multiple initiatives simultaneously in a fast-paced environment
Highly organized, detail-oriented, and proactive with a focus on continuous improvement and problem-solving
Familiarity with predictive lead scoring, customer journey mapping and segmentation analysis
Knowledge of data privacy regulations (e.g., GDPR, CCPA) and experience in ensuring compliance in marketing data management
Benefits
90% healthcare premiums company covered
HSA company contribution
401K match at 4% with immediate vesting
Flexible PTO (typically 3 to 4 weeks a year)
10 paid holidays
Monthly contributions for wellness
Access to LinkedIn learning with monthly dedicated time to explore
Company
NetDocuments
NetDocuments enables businesses of all sizes to create, secure, manage, access, and collaborate on documents and email anywhere, any time.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$30MKey Investors
Warburg PincusCove Hill PartnersFrontier Growth
2021-05-25Secondary Market
2019-05-14Secondary Market
2017-03-02Acquired
Leadership Team
Josh Baxter
CEO
Alvin Tedjamulia
CTO
Recent News
Legaltech News
2024-10-22
Company data provided by crunchbase
