hims & hers · 7 hours ago

Director of Marketing Analytics

United States

Full-time

Remote

Director/Executive

$200K/yr - $230K/yr

10+ years exp

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Responsibilities

Lead and manage a team of Marketing analysts. Provide guidance, set objectives, and ensure professional development and effective collaboration within the team

Analyze Marketing data from various sources (e.g., digital, offline, social media, CRM systems) to extract actionable insights and trends. Use statistical techniques and data modeling to forecast outcomes and evaluate the performance of marketing initiatives

Work closely with Marketing partners to garner adoption and usage of new capabilities such as MMM, programmatic budgeting, and LTV optimization (owned by the Marketing Analytics team)

Evolve Brand Marketing measurement and integrate it seamlessly into existing Performance Marketing tools and processes

Expand the operational scale of the Marketing team through implementation of automation solutions such as third-party APIs, tag management platforms → be the champion of best in class Martech solutions

Clearly communicate analysis results to senior leadership, use data to suggest ways to improve the business and partner closely with Marketing leads in developing strategies to grow the business

Stay updated on industry trends, best practices, and emerging technologies in Marketing Analytics. Continuously seek opportunities to improve analytics processes and methodologies

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing AnalyticsSQLData Visualization SoftwarePythonMedia Mix ModelingMulti-touch AttributionLTV CalculationsRCausal InferenceTime Series ModelingAmplitudeTableau DesktopLookerBigQuerySnowflakeDbtProject Management

Required

10+ years of experience in Marketing Analytics, with a proven track record of leading and developing teams, as well as managing complex analytics projects

Bachelor’s or Master’s degree in Computer Science, Analytics, or related field, or equivalent work experience

Very strong communication skills. Able to effectively communicate in a clear and concise manner to various levels from early career staff to SVP level. Skilled at presenting data findings to non-technical stakeholders clearly and effectively

Ability to align analytics with strategic business goals and to influence decision-making with data-driven recommendations

Detail-oriented and exceptionally organized. Able to prioritize and manage multiple projects in a fast-paced, ambiguous environment

Experience in both Brand and Performance Marketing measurement

Experience with cross-team project management

Expert proficiency with SQL

Experience Python and/or R a plus

Experience with web and app analytics platforms

Experience with data visualization software

Prior experience working with Media Mix Modeling, Multi-touch Attribution, TV/Audio Media Measurement, product machine learning implementations, causal inference, time series modeling, LTV calculations and segmentation