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Company

CRH · 4 hours ago

Director of Marketing & Communications - Remote

Overland Park, KS

Full-time

Remote

Director/Executive

10+ years exp

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Responsibilities

Promote and follow all plant safety guidelines.

Develops and implements a marketing and communications strategy for the company that is aligned with the company's objectives that strengthens the company’s brand identity across key stakeholder audiences

Works with external stakeholders to recognize external communication opportunities, creating solutions that will drive company strategies.

Develops and implements brand awareness to drive the transformation the company from a manufacturer to a Binder company.

Works closely with internal stakeholders at all levels to understand their internal communication needs, provide advice on communications approaches, develops plans, and implement tactics.

Distills and synthesizes information from multiple sources making them appropriate for targeted stakeholders.

Coordinates the preparation and delivery of all aspects of video content (planning and coordination, scriptwriting, etc.) and creates brand awareness.

Identifies challenges and emerging issues faced by the sector and organization.

Architects and implements a brand strategy for the company, with the brand value proposition and building brand affinity internally and externally; ensures all deliverables meet corporate brand identity and communications guidelines.

Develops materials that will help promote the company's unique brand as a company.

Works with commercial and customer solutions teams to develop materials that will support the promotion of new products and enhance go-to-market strategies

Curates content and increases audience engagement on the organization’s social media channels

Serves as lead point person on media interactions that help promote and/or impact the organization and actively cultivates and manages press relationships to ensure coverage of issues of strategic importance to the sector, programs, special events, public announcements, and other projects.

Strengthens the impact and effectiveness of existing communications platforms and create new and innovative communication delivery tactics to maximize messaging impact.

Serves as the primary point of contact for all media engagements, promoting the organization and its activities.

Cultivates and manages relationships actively with local, trade, and national media outlets to ensure coverage of key issues, programs, special events, public announcements, and other initiatives of strategic importance to the business.

Supports new product development by creating impactful product branding materials that promotes the benefits of the immerging product

Manages the development, distribution, and maintenance of all print and electronic collateral, including, but not limited to; Townhalls, newsletters, brochures, and the company's website.

Builds relationships with key contacts across the CRH Americas and CRH Group.

Leads planning, training, and execution for managing communications in the event of crisis and mitigating risks.

Organizes internal communications to support site visits, conferences, and events.

Ensures communications activities are coordinated and integrated to ensure a reasonable flow of information and visibility for various business groups.

Oversees or executes all copies intended for public consumption to ensure their alignment with Group policies and processes.

Supports leadership with talking points, speeches, presentations, and other supporting material.

Additional duties as assigned by supervisor.

Qualification

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Marketing StrategyCommunications StrategyBrand ManagementMedia RelationsContent CreationSocial Media ManagementVendor ManagementCrisis CommunicationProject ManagementMicrosoft Office SuiteAdobe SuiteWordPressCMSEnglish Proficiency

Required

Minimum undergraduate degree in Communications, Marketing, or related field. (Graduate degree a plus)

Minimum 10 years of experience Leading Communications & Marketing by leveraging modern technologies to boost impact.

Managing vendor and consultant relationships including graphic designers, multimedia specialists, freelancers, webcasting services, photographers, and videographers for a large organization.

Experienced in relevant industry, understanding key stakeholders and community engagement.

Proficient in writing (including proofreading and editing skills) English, effective verbal communication, and listening skills

Ability to promote information sharing

Ability to work within tight timeframes and meet strict deadlines

Ability to perform multiple tasks simultaneously with a high degree of accuracy

Ability to make sound independent judgments regularly

Ability to possess a high degree of initiative

Proficient in project management skills

Ability to proactively approach responsibilities

Ability to build and manage effective teams

Ability to make decisions and solve problems with high attention to detail and accuracy

Ability to work in conjunction with and collaborate with others