Bankjoy · 15 hours ago

Director of Marketing

Austin, TX

Full-time

Remote

Lead/Staff, Director/Executive

$140K/yr - $160K/yr

7+ years exp

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Responsibilities

Develop and execute a comprehensive marketing strategy aligned with Bankjoy’s business goals and growth objectives.

Define marketing priorities, budgets, and KPIs to measure success across all initiatives.

Build and lead a high-performing marketing team, including hiring Senior Marketing Manager, Content Creators, Designers, and other roles as needed.

Provide mentorship and guidance to marketing hires to foster creativity, collaboration, and innovation.

Drive measurable growth through demand generation campaigns, digital marketing, email marketing, and SEO/SEM strategies.

Collaborate with sales to ensure seamless handoff and conversion of Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs).

Oversee planning and execution of Bankjoy’s annual client conference, trade shows, and smaller regional events to engage prospects and clients.

Elevate Bankjoy’s brand presence through compelling storytelling, thought leadership content, and consistent messaging across all channels.

Ensure all marketing materials reflect Bankjoy’s brand identity and resonate with target audiences.

Partner with product and sales teams to develop go-to-market strategies for new product launches and feature updates.

Align marketing initiatives with sales goals to maximize revenue growth and client acquisition.

Leverage data analytics to track campaign performance, measure ROI, and optimize marketing efforts.

Prepare regular reports for the executive team on marketing effectiveness and pipeline contribution.

Qualification

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Marketing StrategyDemand GenerationDigital MarketingEvent ManagementMarketing AnalyticsEmail MarketingSocial MediaPaid AdvertisingCRM SystemsContent CreationProject Management