Lennar · 2 days ago
Director of Marketing
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ConstructionLifestyle
Insider Connection @Lennar
Responsibilities
Oversee the implementation and update Division’s advertising, public relations, and marketing strategy.
Partner in the development and execution of realtor involvement and outreach programs.
Support the strategy development of Division level events. Facilitate post-event analysis and drive change based on results.
Work with internal and external business partners to support the design, development, and compliance of marketing collateral and associated advertising and public relations campaigns.
Ensure community and Welcome Home Center signage is compliant with Lennar branding.
Manage and continuously develop the Divisions’ Inventory Home Sales effort.
Implement the Divisions’ “In-Site” presentations to assure on-time completion prior to new community openings.
Research and implement new opportunities to promote the division’s communities and improve existing digital campaigns.
Communicate with advertising agencies and the Corporate Communications team on implementing national initiatives and digital trends.
Monitor and maintain all community presentations, ensuring proper installation of required materials.
Ensure consistency in excellence in model home merchandising.
Support the strategy and implementation of lifestyle facilities in communities.
Conduct assessments of marketing campaigns, events, and digital marketing efforts.
Utilize assessment results to decrease marketing spend.
Qualification
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Required
Bachelor’s Degree or equivalent work experience in a related field required. Major in Marketing, Advertising, Communications, Sales, or Construction Management preferred.
Excellent communication skills, verbal and written, as well as strong organizational and interpersonal skills.
Must be able to meet deadlines while maintaining a professional attitude, deal effectively with confrontational situations and maintain objectivity with homeowners, fellow associates and in all public relations.
Intermediate or Expert level knowledge of Microsoft Office
Experience with Google Analytics, Sprinklr Required
Valid driver’s license and good driving record
Valid auto insurance coverage
Ability to prepare written documentation and complete contract negotiations.
Preferred
Homebuilding and/or Commercial Real Estate Experience Preferred.
Benefits
Comprehensive medical, dental, and vision benefits
Flexible Spending Accounts, Health Savings Accounts, Health Reimbursement Accounts and Commuter Savings Accounts
Vacation – up to 3 weeks of vacation per year upon hire
Holidays, sick leave, & personal days
Everyone’s Included Day- We offer one paid day each year to celebrate, engage, in and/or observe a cause that is meaningful to you
401(k) savings plan with immediate vesting and 100% company match up to 5% of eligible pay
Paid maternity & bonding leave
New hire referral bonus program
Associate Assistance Plan
Lennar Education Assistance Program (LEAP)- Provides Student Loan Repayment Assistance
Associate Discount Program through Perks at Work
Associate Home Purchase Program
If enrolled in a Lennar medical plan, you can earn additional money in well-being rewards for a variety of wellness activities
Company
Lennar
One of the Nation's leading homebuilders providing homes for first-time, move-up, luxury, urban and active adult buyers.
Funding
Current Stage
Public CompanyTotal Funding
$47.2MKey Investors
Berkshire Hathaway
2023-08-14Post Ipo Equity· $17.2M
2014-01-02Post Ipo Debt· $30M
1972-01-01IPO· nyse:LEN
Recent News
2024-06-04
2024-06-04
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