Ringmaster Technologies, Inc. · 1 day ago
Director of Marketing
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Responsibilities
Develop and execute a comprehensive marketing strategy that aligns with company goals and enhances brand visibility and positioning.
Lead initiatives to maintain and evolve the company’s brand identity, ensuring consistent messaging across all channels.
Oversee all conference and event efforts, including both prospective conferences and client council and prospect events.
Oversee all digital marketing efforts, including SEO/SEM, social media, email campaigns, content marketing, and online advertising.
Conduct market analysis to identify trends, customer insights, and competitive landscape to guide marketing efforts.
Manage and mentor a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.
Guide the development of content strategies for all platforms, ensuring compelling storytelling and engagement.
Lead the planning, execution, and performance analysis of multi-channel marketing campaigns.
Develop and manage the marketing budget, ensuring cost-effective use of resources and tracking ROI for all marketing activities.
Build and maintain relationships with media outlets and influencers, managing PR initiatives to boost the company’s public profile.
Work closely with product, sales, and customer success teams to align marketing strategies with overall business objectives.
Use data and analytics to measure the success of marketing campaigns, making data-driven decisions to optimize future efforts.
Qualification
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Required
Bachelor’s degree in Marketing, Business Administration, or a related field
7+ years of experience in marketing, with at least 3 years in a leadership role
Proven track record of developing and executing successful marketing strategies
Strong understanding of digital marketing, branding, and market research
Experience in managing and mentoring a marketing team
Excellent communication, leadership, and project management skills
Ability to work in a fast-paced environment and manage multiple projects simultaneously
Proficiency in marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, HubSpot, Salesforce)
Knowledge of current trends and best practices in marketing
Preferred
Master’s degree in Marketing, Business Administration, or a related field
Company
Ringmaster Technologies, Inc.
Ringmaster is a cloud-based healthcare solutions provider created to simplify and enhance administrative processes by utilizing cutting edge technologies.