Valora · 2 days ago

Director of Marketing

Remote - US

Full-time

Remote

Director/Executive

$185K/yr - $205K/yr

8+ years exp

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Responsibilities

Define and implement a marketing strategy that drives significant customer acquisition (B2C) and ecosystem growth (B2B and partnerships).

Own strategic positioning of Valora, and all growth initiatives, channels, touch points, and domains.

Manage and lead a multi-disciplinary marketing team (3 full-time employees and a portfolio of freelance partners).

Develop and lead an integrated marketing strategy to increase user acquisition and ecosystem growth across brand and content channels.

Create engaging educational materials for our target audiences to engage, inform and motivate them to get the most out of the Valora ecosystem.

Partner with cross-functional stakeholders in Product & Engineering to uncover business, market, user, and competitive insights to drive impact and results.

Set & track budgets and key marketing KPIs in accordance with company objectives.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing strategyConsumer mobile applicationsFintech/crypto experienceTeam managementMarketing tools knowledgeCross-functional collaborationBudget trackingEducational material creationBusiness tools knowledge

Required

At least 8+ years of relevant marketing and leadership experience

Experience in marketing consumer mobile applications, ideally in fintech/crypto; or have worked on partnership / ecosystem marketing for a web3 project

Excellent communication, analytical, and critical thinking skills, with the ability partner effectively with cross-functional teams in a remote environment

Management experience, and a passion for growing teams and mentoring others

Awareness of the evolving landscape of marketing tools, technologies, resources, trends and best practices

Desire to stay informed on the crypto industry, relevant current events and pop culture

Personal alignment with the company mission and values

High emotional intelligence, and a highly collaborative and can-do spirit

Working knowledge of common business tools (e.g. Slack, Notion, Google Workspace) and marketing tools (e.g. Contentful, CleverTap, Google Analytics, Sprout)