42 applicants

Company

Würk · 2 days ago

Director of Marketing

United States

Full-time

Remote

Director/Executive

$100K/yr - $140K/yr

5+ years exp

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Responsibilities

Lead go-to-market strategies for new product launches, ensuring alignment with sales, product and success teams.

Plan and execute end-to-end demand generation programs, including webinars, emails, nurtures, paid media, content syndication to increase engagement and strengthen brand.

Develop and execute innovative multi-channel campaigns to drive MQLs and sales pipeline, while closely monitoring conversion rates and optimizing campaigns at each stage.

Drive brand awareness and client engagement across digital platforms, including website, SEO and social media.

Manage content calendar, including execution strategy that generates website traffic and drives inbound leads.

Develop and implement a target account strategy to support account-based selling

Conduct regular competitive analysis to identify market trends, benchmark performance, and inform strategic decision-making.

Select, evaluate and manage agency partners to complement existing product suite and drive referral opportunities.

Evaluate lead scoring and conversion rates.

Track, analyze and report on campaign success and industry events, measure ROI, and contribution to sales.

Develop and define marketing best practices and campaign success metrics.

Manage the marketing team, including partnerships, ensuring efficient allocation of resources and ensuring accountability with vendors and consultants.

Set goals, monitor performance and ensure appropriate resource allocation within the marketing budget.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Demand generation experienceProduct marketing experienceLead forecastingPaid media experienceContent syndication experienceDigital messaging developmentVendor managementHubspotSalesforceHR industry experiencePayroll industry experienceTime management skills

Required

Bachelor’s degree in business, marketing, or related field

Minimum of 5 years of full-time demand generation and product marketing experience

HR and/or Payroll industry experience is a big plus

Excellent analytical skills with the ability to translate data into actionable strategies

Tactical, hands-on experience with lead forecasting, reporting, and analysis

Proven experience working with paid media and content syndication vendors

Experience developing compelling messaging and voice across all digital channels

Experience managing third-party vendors including agencies and contractors

Experience partnering with sales and product teams to coordinate, communicate, and deliver campaigns that resonate deeply with customers along the buyer’s journey

Must be a self-starter who excels at multitasking and thrives in a fast-paced, high growth environment

Excellent time management skills with the ability to prioritize and shift workload to meet deadlines

Experience utilizing Hubspot and Salesforce