The Institutes · 16 hours ago
Director of Marketing Content
United States
Full-time
Remote
Director/Executive
7+ years exp
Maximize your interview chancesHigher Education
Hiring Manager
Katie Madden, SHRM-CP
Insider Connection @The Institutes
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Responsibilities
Lead the development and implement of strategic digital marketing programs, primarily in support of B2B marketing and sales efforts, with a secondary focus on B2C and brand marketing programs. Establish realistic KPIs focused on business goals, B2B and B2C personas, and marketing mix.
Collaborate with the sales team to develop original B2B marketing and sales enablement tools, including support of product launches and releases, that reinforce core persona messages and value. Tools may include digital outreach, messaging, presentations, and/or meeting and event support.
Partner with sales to support large customer’s unique needs and messaging. Liaison with corporate customer’s communications, training and development teams as needed.
Develops content marketing strategy and plans, writes the content, and implements plans across multiple forms and channels—this includes a heavy focus on SEO, eComm content, product positioning and marketing content, among other formats and focus areas.
Leads and develops the content marketing professionals, including contractors. Builds team skills and expertise through training, mentoring, and sharing content trends and themes.
Contributes to and supports the implementation of the Enterprise Communication Strategy, including but not limited to creating messaging platforms and guidelines, public relations and media outreach strategies, as well as supporting crisis communications.
Actively track, measure, interpret and optimize results to improve activity and campaign performance
Accurately and effectively manage budget and plan forecasting, with a focus on budget allocation based on results and high opportunity areas
Closely coordinates activity with marketing and sales counterparts and other departments as needed
Serve on cross functional teams on an ongoing basis
Performs other duties as assigned
Qualification
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Required
7+ years practical digital marketing + marketing content experience (including writing content)
Bachelor’s degree required
Experience leading, managing and developing a team
Experience with project management and reporting
Experience with marketing analytics and data analysis
B2B marketing experience required
Strong written, verbal and digital communication skills
Experience with marketing automation systems
Experience with Google Analytics and Adwords reporting
Ability to prioritize to meet changing demands and work well under pressure
Preferred
Graduate degree a plus
Benefits
401(k) plan with company contribution up to 16%
Generous time off package that includes paid vacation, personal, sick, and holidays
Paid maternity and parental leave
Tuition reimbursement
Medical, dental, vision, and prescription coverage
Company
The Institutes
The Institutes are the leading provider of risk management and insurance education and resources through our global ecosystem of 18 brands and affiliates.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase
