Contentstack · 4 hours ago

Director of North America Marketing

United States

Full-time

Remote

Lead/Staff, Director/Executive

$180K/yr - $195K/yr

10+ years exp

Maximize your interview chances

CMSContent

Insider Connection @Contentstack

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Develop and execute the North America marketing strategy to drive awareness, demand generation, and pipeline growth across B2B and B2C segments.

Oversee and align with the sales development team to optimize lead qualification, nurture strategies, and conversion to pipeline.

Lead integrated campaigns across digital, event, ABM, and partner channels to maximize impact and ROI.

Partner closely with sales leadership to ensure marketing contributes effectively to revenue targets and pipeline goals.

Amplify Contentstack’s presence in North America by positioning the company as the leading choice for modern digital experience solutions.

Work cross-functionally with global marketing, product marketing, partner marketing, and customer success teams to align efforts and share best practices.

Measure the success of campaigns and initiatives, delivering actionable insights to continuously improve marketing performance.

Build and lead a high-performing team of marketers and collaborate with external agencies and contractors as needed.

Some travel may be required.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B marketing experienceDemand generationABM strategiesPipeline growthSaaS experienceMartech experienceMarketing analyticsKPI reportingSalesforceHubSpotMarketoABM toolsTeam management