Mindr · 4 hours ago
Director of Organic Search Marketing-Remote
United States
Full-time
Remote
Director/Executive
$128K/yr - $170K/yr
8+ years exp
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Responsibilities
Implement, and optimize a robust SEO strategy focused on increasing organic traffic, improving search rankings, and driving conversions. Define the key areas of optimization for our organic traffic approach and set targets that align with our business goals.
Work closely with content teams to ensure all content is optimized for search engines and aligns with SEO best practices to boost organic rankings and engagement.
Stay up to date with industry trends and best practices in digital marketing and leverage this knowledge to drive strategic initiatives.
Manage and scale the growth of Intoxalock locations by optimizing Google Business Profile and other local directories to increase visibility and drive local traffic.
Lead the strategy and ongoing management of Locations as a key acquisition channel, including optimizing listings, managing reviews, and tracking performance metrics. Manage and support the expansion of Intoxalock services across various locations, ensuring consistent branding and information accuracy.
Oversee and manage all technical SEO efforts, including site architecture, page speed optimization, mobile optimization, schema markup, and resolving crawl errors. Maintain Core Web Vitals and Technical SEO best practices to ensure proper discoverability of the site.
Provide regular updates to leadership on progress toward improving search rankings and address how we’re evolving in a no-click landscape.
Own and report on key SEO and organic traffic metrics, providing actionable insights and recommendations for continuous improvement.
Qualification
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Required
8+ years of SEO strategy and content recommendation with a focus on local SEO experience and strong knowledge of search engine algorithms.
Proven experience in managing local SEO and scaling location growth using platforms like Google Business Profile.
Expert using tools like Google Search Console, Google Analytics/Tag Manager, SemRush, ScreamingFrog, Yext, Google Business Profiles, Ahrefs, and more.
Strategic and creative thinking - always focusing on innovative, but measurable solutions.
Demonstrated success in increasing organic traffic, search rankings, and driving measurable business outcomes through organic channels.
Strong analytical skills with a data-driven mindset.
Excellent verbal and written communication skills, with the ability to collaborate effectively across departments.
Benefits
Health Insurance
Dental Insurance and Vision Insurance
401(k)
Paid Holidays
Paid Time Off
Ongoing Professional Training online via Litmos
Company
Mindr
Mindr is the leader in substance detection, monitoring, and safety technology, providing innovative and reliable products and services that keep people safe by enabling responsible choices.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Tom Chess
Chief Operating Officer
Cara Whitley
Chief Marketing Officer
Company data provided by crunchbase
