Director of Paid Media @ Dimond Connect | Jobright.ai
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Director of Paid Media jobs in United States
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Dimond Connect ยท 20 hours ago

Director of Paid Media

positionUnited States
timeFull-time
remoteRemote
seniorityDirector/Executive
date5+ years exp
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Responsibilities

Develop and execute a comprehensive performance marketing strategy across paid channels (Google Ads, Meta, programmatic, etc.) and organic channels.
Set KPIs for performance marketing campaigns and own reporting on metrics such as ROAS, CAC, and LTV.
Stay ahead of digital marketing trends, tools, and platforms to innovate and maintain a competitive edge.
Oversee budget allocation and bidding strategies to maximize ROI across channels.
Optimize ad creative, copy, and landing pages for conversion.
Leverage A/B testing and data-driven insights to refine campaigns and improve outcomes continuously.
Oversee the customer journey across all digital touchpoints to ensure a seamless and personalized experience.
Develop and execute effective email marketing campaigns to drive engagement, conversions, and customer loyalty.
Partner with the brand, content, and product teams to ensure cohesive messaging and campaigns.
Work closely with analytics and finance to track performance, measure ROI, and refine spend allocations.
Align performance marketing strategies with broader business objectives, such as market expansion or new product launches.
Build detailed reports to analyze campaign performance and derive actionable insights.
Monitor customer acquisition and retention metrics to identify opportunities for growth.
Utilize tools like Google Analytics, CRM platforms, and marketing automation software to streamline reporting and optimization.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Performance MarketingSocial Media AdvertisingDigital Marketing ChannelsShopifyEmail MarketingData-Driven Decision Making

Required

Bachelor's degree in marketing, business, or a related field
5+ years of experience in performance marketing, with a strong focus on social media advertising
Proven track record of scaling CPG brands through digital marketing
Deep understanding of digital marketing channels, including Meta, Instagram, TikTok, and TikTok Shop
Strong experience with Shopify
Strong analytical skills and data-driven decision-making abilities
Excellent communication and interpersonal skills
Passion for health and wellness

Preferred

Experience in health and wellness is preferred

Company

Dimond Connect

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E-commerce Talent Acquisition eCommerce brands and marketing agencies are only as good as the people who work at them.
dateFounded in 2020
location
Orange , CA, US
people-size2-10 employees
web-link
https://www.dimondconnect.com

Funding

Current Stage
Early Stage

Leadership Team

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Carson Dimond
Partner
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Company data provided by crunchbase
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Orion

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