Lola Blankets · 4 days ago

Director of Performance Marketing

Utah, United States

Full-time

Remote

Director/Executive

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Retail Furniture and Home Furnishings

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Responsibilities

Develop and Execute Omnichannel Strategy

Design and implement a comprehensive strategy to expand Lola Blankets into multiple sales channels

Build a revenue roadmap that balances DTC growth with new channel expansion, maximizing long-term brand value.

Utilize data analytics and industry trends to forecast revenue growth opportunities across all channels, setting achievable but ambitious targets.

Regularly review and adjust forecasts based on channel performance, economic conditions, and seasonal demand.

Develop strategies to increase revenue without compromising margin, adjusting pricing, promotions, and channel allocation as needed.

Monitor unit economics and cost structure to ensure profitability goals are met across each channel.

Analyze customer data to segment audiences, understand purchasing behavior, and identify opportunities for upsell and cross-sell across channels.

Design campaigns targeting key customer segments to improve lifetime value and retention rates.

Monitor competitive landscape to anticipate shifts in the market and adjust Lola Blankets’ revenue strategy accordingly.

Benchmark against competitors across DTC and retail channels to identify best practices and differentiate Lola Blankets.

Collect feedback from retail partners, DTC customers, and market research to continually improve product offerings and service levels.

Collaborate with product and marketing teams to integrate customer feedback into product development and communication strategies.

Work closely with the marketing team to align messaging, campaigns, and promotions across all channels, ensuring brand consistency and maximizing reach.

Coordinate with the marketing team to create omni channel campaigns that drive in-store foot traffic, online sales, and brand engagement.

Collaborate with product teams to provide insights on channel needs, retail-ready packaging, and product assortments tailored for specific channel requirements.

Drive the product roadmap to include channel-specific SKUs that cater to unique retail and digital marketplace demands.

Partner with operations to ensure inventory availability and efficient distribution to all channels, minimizing stockouts and optimizing lead times.

Work closely with fulfillment and logistics teams to deliver seamless customer experiences, whether for direct shipping or retail distribution.

Qualification

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Revenue LeadershipDTC ExperienceRetail ExperienceData-Driven Decision MakingCustomer AcquisitionCross-Functional Team LeadershipStrategic ThinkingMarket Trends AnalysisCustomer SegmentationCompetitive AnalysisProduct Development CollaborationOperations Coordination