Thorne · 4 hours ago
Director of Product, Personal Health Ecosystem
New York, NY
Full-time
Remote
Director/Executive
$175K/yr - $225K/yr
7+ years exp
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Responsibilities
Shapes the personal health ecosystem offering by working alongside the Science, Medical, Marketing, R&D, and Engineering departments to develop product strategy and roadmaps.
Leads the product functional design based on an intimate knowledge of the customer and technology. Prioritizes engineering backlog and balances requirements of customers and stakeholders; prioritizes feature/story backlog.
Owns and manages the creation of the product content and customer experience including, but not limited to, site content, email journeys, user guides, tutorials, pitch decks, product videos, release announcements, etc. to articulate the benefits of the product.
Evaluates product performance and identify opportunities for feature enhancements and further product development using relevant data, customer feedback, reviews, and KPI’s.
Manages Thorne’s portfolio of health tests to the extent they are a component of the Personal Health Ecosystem, including growing the revenue and adoption rate should they be available outside the ecosystem.
Responsible for developing and owning the achievement of the business model and performance analytics. Reports on performance analytics by implementing metrics and analytics to measure the effectiveness.
Develops a thorough competitive analysis of the direct-to-consumer health test market that will be used to inform the marketing strategy.
Devise and implement strategies to engage with existing customers, gathering invaluable feedback to refine products and identifying opportunities for expansion and upselling.
Identifies opportunities to increase subscription revenue and product bundles that lead to increasing recurring revenue.
Crafts compelling value propositions and messaging that resonate with target audiences.
Coordinates and ensures maintenance of third-party quality certifications, as required. Ensures compliance with ISO, FDA, MDR and all other regulatory requirements, in accordance with company policy.
Qualification
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Required
Bachelor’s degree is required.
7+ years of product marketing and/or similar product experience required
Preferred
Previous app-based marketing experience preferred, to include launching new products and building foundational consumer experience and associated assets
Benefits
100% company-paid medical, dental, and vision insurance coverage
Company-paid short- and long-term disability insurance
Company paid life insurance
401k plan with employer matching contributions up to 4%
Gym membership reimbursement
Monthly allowance of Thorne supplements
Paid time off, volunteer time off and holiday leave
Training, professional development, and career growth opportunities
A safe and clean work environment
Company
Thorne
We’re a team of dreamers, scientists, doctors, and health enthusiasts – all working toward the same goal – helping every individual discover and achieve their best possible health.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2021-02-25Acquired· undefined
2018-07-09Series Unknown· undefined
2010-01-01Private Equity· undefined
Leadership Team
Colin Watts
Chief Executive Officer
Bob Rountree, MD
Chief Medical Officer
Recent News
Company data provided by crunchbase
