Glo · 9 hours ago

Director of Product Marketing & Lifecycle Marketing

Santa Monica, CA

Full-time

Remote

Director/Executive

$150K/yr - $180K/yr

7+ years exp

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FitnessHealth Care

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Responsibilities

Own the product marketing function, including market research, positioning, messaging, and competitive analysis. Develop and execute go-to-market (GTM) strategies for new features, product updates, and revenue streams

Own the launch process for new features and product updates. Partner with the content and social teams to develop educational and promotional content to support launches

Collaborate with Product, Content, and Marketing teams to align on product roadmaps, feature prioritization, and launch timelines

Lead the lifecycle marketing strategy, focusing on optimizing the entire user journey—from onboarding to retention and re-engagement. Develop initiatives aimed at increasing customer lifetime value (LTV) and reducing churn

Execute lifecycle initiatives from design to implementation of multi-channel campaigns (email, push notifications, SMS, in-app messaging) that nurture users at different stages of the lifecycle. Experience with Braze is highly preferred

Serve as the main liaison between the Product, Content, Growth, and Analytics teams. Ensure that new features and updates are effectively communicated and integrated into lifecycle marketing campaigns

Define and track key performance indicators (KPIs) for product marketing and lifecycle initiatives. Use data and insights to measure the effectiveness of campaigns, identify areas for improvement, and inform future strategies

Conduct A/B testing and experimentation to optimize messaging, onboarding flows, and lifecycle campaigns, ensuring continuous improvement based on user behavior and feedback

Partner with Research to conduct market research and extract customer insights to inform product development and marketing strategies. Analyze user feedback, conduct surveys, and leverage analytics to understand user needs and pain points

Use insights to refine positioning, messaging, and lifecycle campaigns that resonate with target audiences

Champion creative, data-driven marketing initiatives that drive user engagement and retention. Develop compelling campaigns that showcase the value of new features and keep users engaged with the platform

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingLifecycle MarketingGo-to-market strategiesCRM platformsMarketing automationBrazeMarket researchCustomer insightsHubSpotSalesforce Marketing CloudProject managementTeam management

Required

7+ years of experience in product marketing and lifecycle marketing with at least 3+ years in a leadership or managerial role within a digital subscription or wellness-focused company

Bachelor’s degree in Marketing, Business, or a related field. An advanced degree (MBA) or relevant certifications are a plus

Proven track record of successfully launching new products and driving user engagement through integrated marketing campaigns

Strong experience with CRM and marketing automation platforms (e.g., Braze, HubSpot, Salesforce Marketing Cloud)

Comfortable working in a fast-paced, evolving environment with the ability to pivot quickly based on market demands and user feedback

Excellent analytical skills and the ability to leverage data to make informed marketing decisions

Exceptional project management and organizational skills, with the ability to manage multiple initiatives simultaneously

Strong leadership and team management skills, with a passion for mentoring and developing talent