ActiveCampaign · 1 day ago

Director of Product Marketing

United States

Full-time

Remote

Lead/Staff, Director/Executive

$207K/yr - $253K/yr

10+ years exp

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Responsibilities

Define and own the go-to-market strategy and tactics for all products and regions, leveraging market insights, buyer personas, and competitive analysis to inform decisions.

Create compelling narratives that resonate with ActiveCampaign’s target audiences, highlighting our value and differentiation. Support our sales and marketing efforts as a thought leader and subject matter expert, delivering presentations at industry, customer, and other external events.

Build expertise in our target markets, segments, buyer personas, competitors, and partners. Educate cross-functional teams on market requirements, trends, and competitor capabilities.

Ensure successful product and feature launches by collaborating with the Product and Marketing teams to develop and execute customer engagement programs that enhance customer satisfaction, retention, and adoption.

Work closely with Product, Marketing, Sales, and CX to align on go-to-market strategies, product launches, and campaigns. Develop integrated marketing plans in collaboration with the other marketing teams.

Collaborate with the enablement team to ensure the Sales and CX teams have the assets and messaging to connect with buyers effectively.

Recruit and develop top talent, building a product marketing team that is the envy of our industry. Implement and manage best-in-class product marketing processes and communications.

Establish key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives and continuously optimize strategies based on performance data.

Qualification

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Go-to-Market StrategyProduct MarketingB2B SaaS experienceTeam ManagementMarket ResearchStrategic ThinkingContinuous OptimizationPerformance Measurement

Required

10+ years in product marketing and/or related field with the majority of time in product marketing

Demonstrated success in managing and developing high-performing teams

B2B SaaS experience

Exceptional storytelling skills with the ability to turn complex concepts into innovative marketing messages

Strong strategic thinking, analytical, and problem-solving skills

Ability to thrive in fast-paced environments, be flexible and able to adapt to changing scenarios; someone who sets strategy and rolls up their sleeves and gets the job done

Superb communications skills across all mediums, and all levels of the organization

Proven ability to drive a mentality of continuous optimization, growth, and performance throughout the team and cross-functionally