Blackpoint Cyber · 5 days ago

Director of Product Marketing

United States

Full-time

Remote

Director

$150K/yr - $250K/yr

10+ years exp

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ComputerCyber Security

Comp. & Benefits

Insider Connection @Blackpoint Cyber

Discover valuable connections within the company who might provide insights and potential referrals, giving your job application an inside edge.

Responsibilities

Strong experience in selling and marketing to channels market especially MSPs and mid-market enterprise.

Build the strategy and drive the execution of product launches and partnerships, including pricing, packaging, content creation, positioning, etc.

Experience developing product use cases and writing appealing product copy and content for a variety of use cases.

Partner with the demand generation and global marketing teams to design and launch campaigns designed to create measurable pipeline impact and impact brand awareness to target partners.

Drive GTM strategy for Blackpoint’s product offering including support the execution of effective lead generation programs through new business and customer-focused field-marketing events, trade shows, PR, webcasts, and online advertising.

Gather customer feedback and input of product offerings, issues and suggestions for future enhancements and roadmaps.

Produce competitive analysis including battle cards and other collaterals to enable our sales org to articulate BP’s value proposition.

Qualification

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Product marketingSaaS solutionsCybersecurity spaceGTm plans developmentTop industry leading marketing toolsTechnology translationBusiness analysisKPI measurementSelf-directedProblem-solving ability to prioritize quantitative skills