ConductorOne · 5 hours ago

Director of Product Marketing

United States

Full-time

Remote

Director/Executive

$100K/yr - $200K/yr

5+ years exp

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Responsibilities

Become the expert on our buyers, who they are, how they buy and their key buying criteria.

Understand the identity competitive landscape and become an expert on our competition and how they are positioned.

Develop product positioning and messaging that resonate with our target buyer personas.

Understand and document our buyer’s process: research where they get information, and the ‘who, what, when and why’ behind the decisions they make. Drive changes to our sales and marketing processes based on what you learn.

Help plan the launches of net-new products and releases of existing products: collaborate and manage the cross-functional implementation of the plan.

Act as the primary thought leader for C1’s products and GTM point of view: including preparing materials and research for speaking engagements and written works.

Understand and support our sales team and their needs: train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use it.

Become master of the C1 demo, use it to train and onboard new reps and other incoming C1 team members.

Qualification

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Cybersecurity product marketingCompetitive intelligenceSales enablementProduct positioningMarket researchROI trackingPeople managementOnboardingPublic speakingEvangelism

Required

Experience working with security channel partners and resellers

5+ years of cybersecurity product marketing experience with at least 3 years of experience in a market-facing role (e.g., delivering presentations to customers and prospects, conducting competitor analysis and market research)

Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties

Exceptional ROI-tracking skills, able to prove what is –or isn’t—working