Creatio · 2 days ago

Director of Product Marketing

United States

Full-time

Remote

Director

7+ years exp

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Responsibilities

Coach and lead the expanding Product Marketing team to ensure alignment with company goals and objectives.

Collaborate with cross-functional teams, including Product Management, R&D, Design, Customer Success, and Sales, to develop and validate value propositions, messaging, and proof points that resonate with target audiences.

Lead the planning and execution of comprehensive go-to-market strategies for new product launches and feature releases.

Translate complex technical features and capabilities into compelling customer-facing communications, including website content, sales collateral, product documentation, and educational resources.

Conduct thorough win/loss analysis to identify key insights and actionable recommendations for product improvements, sales messaging optimization, and market expansion opportunities.

Own end-to-end product launches, from planning and coordination to execution and post-launch analysis.

Lead the development of global go-to-market plans and messaging strategies, identifying target customer segments, ICPs, positioning strategies, and competitive differentiation points. Monitor market trends, customer needs, and competitor activities to refine marketing strategies and tactics.

Manage the creation of sales and marketing materials to support internal teams and promote products externally. Develop compelling sales presentations, case studies, whitepapers, and other collateral to showcase product value and drive customer engagement.

Foster strong relationships with key stakeholders, including customers, partners, industry analysts, and internal executives.

Stay abreast of industry developments, emerging technologies, and best-in-class marketing practices to inform strategy development and execution.

Collaborate with the Marketing Leadership Team to align product marketing initiatives with overall marketing objectives and business goals.

Qualification

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Product marketingSaaS industryGo-to-market strategiesProduct launchesCRMLow-code/No-codeSales presentationsMarketing collateralLeadershipTeam developmentProblem-solvingCommunicationStakeholder managementProject managementCollaboration