Gremlin · 2 days ago

Director of Product Marketing

Remote, based in the US

Full-time

Remote

Director/Executive

$160K/yr - $190K/yr

7+ years exp

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Responsibilities

Own the development and execution of product marketing strategies that drive awareness, engagement, and adoption of Gremlin.

Lead competitive market research to inform product positioning, pricing, and go-to-market strategies.

Lead go-to-market efforts for new product launches and feature releases, coordinating cross-functional teams to ensure consistent and impactful execution.

Drive the creation of compelling sales enablement tools, including product collateral, presentations, case studies, and whitepapers.

Ensure the GTM strategy is aligned with the sales team’s needs and market demand to support revenue growth and implement growth-driven campaigns that focus on lead generation, nurturing, and conversion.

Leverage data-driven insights to refine marketing efforts, improve customer acquisition costs, and optimize the user journey.

Partner with product and sales teams to gather feedback, conduct customer interviews, and use insights to inform product enhancements and marketing strategies.

Monitor and analyze industry trends, competitor positioning, and market dynamics to keep the company ahead of the curve.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Product MarketingGrowth MarketingGo-to-Market StrategiesSales Enablement ToolsMarketing Automation ToolsCRM SystemsAnalytics PlatformsCustomer InterviewsMarket ResearchData-Driven InsightsCross-Functional Collaboration

Required

7+ years of experience in product marketing, marketing a technical product.

Strong knowledge and experience in Growth Marketing strategies, with a proven track record of driving customer acquisition, activation, retention, and monetization.

Experience leading go-to-market strategies, product launches, and creating product messaging that resonates with enterprise customers.

Proven ability to lead and mentor small teams, driving cross-functional collaboration.

Ability to translate customer and market insights into actionable product marketing and growth strategies.

Proficiency in marketing automation tools, CRM systems, analytics platforms, and sales enablement tools.