Staffing Matches ยท 19 hours ago
Director of Product Marketing
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Responsibilities
Serving as an expert on the platform, customer needs, and competitive landscape in order to accelerate adoption and usage
Working with the Chief Marketing Officer and Product teams to create core product positioning and messaging
Continually assessing both short-term and long-term differentiators of the platform
Highlighting the value of the platform at all stages, from product introduction, to training and adoption, to ongoing marketing efforts
Assessing market need /fit and adjusting market positioning accordingly
Developing and producing sales enablement tools and assets to support BDR, inside sales, and account executive teams in their efforts and shorten sales cycles
Training the field organization on product and positioning
Developing and implementing marketing materials and campaigns that support revenue-generating activities including presentations, demonstration scripts, product data sheets, white papers, marketing collateral, lead generation programs, and call and email outreach scripts
Working with customers to understand business requirements for translation into sales tools, and uncovering successes to create case studies
Serving as a key spokesperson for media and analyst relations opportunities
Qualification
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Required
7+ years product marketing experience
Able to work remotely; can be based anywhere in the US or Canada
Domain experience in real-time data architectures, data integration, or analytics, preferably at startups
The ability to understand deep technical features and translate into business language, creating compelling value propositions and messaging
Demonstrated passion and success in supporting sales organizations and growing revenue
Excellent communication skills (written, verbal, visual) for both internal audiences and external-facing messaging
Management experience
BA or BS, MBA a plus
Company
Staffing Matches
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Funding
Current Stage
Early StageCompany data provided by crunchbase