Swooped · 9 hours ago

Director of Product Marketing

United States

Full-time

Remote

Director/Executive

$175K/yr - $185K/yr

7+ years exp

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Responsibilities

Act as the central liaison between Product and Marketing to ensure consistent, clear messaging and accurate product positioning.

Leverage customer insights, market research, competitive analysis, sales data, and product data to continually refine product positioning and strategy.

Develop compelling, clear messaging that differentiates the hiring company in the market and drives adoption among target audiences.

Lead the development of go-to-market strategies, ensuring offerings meet market demands and are positioned for success.

Partner with Product and GTM enablement teams to ensure stakeholders have the tools, training, and messaging needed to effectively communicate the value of the products. Ensure all teams are aligned on product terminology, features, and benefits.

Lead product launches, ensuring seamless coordination across marketing, sales, and product teams.

Analyze the effectiveness of product marketing initiatives, using data to inform future approaches and improve outcomes.

Build, manage, and mentor a team of product marketing professionals, fostering a collaborative and growth-oriented environment.

Report regularly to the VP Marketing and executive leadership on product marketing performance, market feedback, and opportunities for growth.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B SaaS marketingGo-to-market strategiesLeadership experienceMarket researchProduct positioningAudience-focused marketingProject managementMicrosoft OfficeGoogle SuiteAsanaHubspot Marketing HubSalesforce CRMMixPanel

Required

7+ years of experience in product B2B SaaS marketing, with at least 3 years in a leadership role within healthcare technology.

Based in the United States in the Eastern Time Zone for maximum collaboration with the Israel-based Product team.

Proven success in leading go-to-market strategies for multi-product portfolios.

Strong cross-functional leadership abilities, with experience working alongside both technical and non-technical teams.

Data-driven mindset with the ability to use insights to drive strategy and improve outcomes.

Strong understanding of audience-focused marketing strategies and methodologies.

Superior organizational and project management skills to help define processes and create structure from scratch.

Attention to detail, with a deep appreciation for the balance between speed and perfection.

Flexible in juggling and tackling both small and large tasks, even amid high levels of ambiguity.

Proven people and management skills to successfully work collaboratively with internal stakeholders, including Sales, Customer Success, Revenue Operations, Product, and Engineering.

Coachable, ethical, and open to feedback.

Excellent written and verbal communication skills; comfortable confidently presenting ideas to colleagues, senior leaders, prospects, and customers alike.

Proficient in productivity applications (e.g., Microsoft Office, Google Suite, Asana), marketing automation platforms (e.g., Hubspot Marketing Hub integrated with Salesforce CRM), and product experience/data software (e.g., MixPanel).