The Cake · 1 day ago

Director of Product Marketing

United States

Full-time

Remote

Director/Executive

$180K/yr - $200K/yr

8+ years exp

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Responsibilities

Define and execute strategies to establish the product in the market, identify unique selling points, and position it effectively across diverse verticals.

Own the product marketing lifecycle, including market research, competitive analysis, and go-to-market strategies.

Craft compelling and consistent product messaging across all channels. Lead the development of impactful campaigns, including white papers, case studies, webinars, and digital assets.

Drive initiatives to expand product reach, increase adoption, and maximize revenue by targeting new industries and customer segments.

Collaborate with sales and product teams to develop strategies that directly grow revenue, including cross-functional efforts to create sales enablement tools and resources.

Leverage marketing analytics and customer insights to refine strategies, uncover opportunities, and track success metrics.

Identify and execute on opportunities to position products within multiple verticals, tailoring messaging and campaigns to meet industry-specific needs.

Partner with internal teams to ensure a unified approach to product launches, branding, and customer outreach.

Mentor and guide the product marketing team, fostering innovation and maintaining alignment with company goals.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

B2B SaaS experienceProduct marketing lifecycleMarket strategiesContent creationSales enablement materialsMarketing analyticsBuyer pain pointsCollaboration with salesUnderstanding buyer journeyFlexibility in schedule