Be an early applicantLess than 25 applicants

Company

ServiceNow · 3 hours ago

Director of Product Public Relations

Santa Clara, CA

Full-time

Remote

Director/Executive

$161K/yr - $282K/yr

12+ years exp

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Business Process Automation (BPA)Cloud Management

Growth Opportunities

H1B Sponsor Likely

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Responsibilities

Lead Product PR Strategy: Develop and execute a comprehensive product PR strategy across ServiceNow workflows and the Now Platform, focusing on GenAI, platform features, and solutions that align with business goals and resonate with target audiences.

Integrated Communications: Collaborate across communications functions—such as corporate, internal, and social media—to design and implement cohesive announcement and launch plans that maximize visibility and engagement.

Team Management: Manage, inspire, and grow a team of talented PR professionals, fostering an environment that promotes collaboration, creativity, and high performance.

Media Relations: Build and maintain strong media relationships across tech, business, and vertical press, consistently securing impactful media coverage. Serve as a spokesperson for the company when needed.

Storytelling and Content Creation: Craft and drive compelling narratives around product innovation, customer success, and ROI. Develop messaging, press materials, and content that clearly articulate the value of ServiceNow solutions in the market.

Cross-functional Collaboration: Partner closely with Product, Marketing, and Sales teams to align on go-to-market initiatives and maximize the impact of product launches, customer stories, and industry events.

Executive Counsel: Provide strategic PR guidance to senior executives on product-related communications, acting as a trusted advisor and offering insights on market positioning and media engagement.

Metrics and Reporting: Track and analyze PR campaign performance and media coverage. Use data-driven insights to refine strategies and demonstrate the impact of PR on business goals.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

PR StrategyMedia RelationsStrategic StorytellingTeam ManagementTech FluencyIntegrated CommunicationsSaaS ExperienceAI KnowledgeCloud Computing

Required

12+ years in communications, PR, or media relations, with a focus on technology products, platforms, or AI.

Previous experience in SaaS preferred; experience in a fast-paced environment at a high-growth tech company required.

Proven experience leading and growing high-performing PR teams, with a collaborative approach and a focus on coaching and development.

Knowledge and experience in multiple communications disciplines, with an ability to synthesize messaging and collaborate closely to drive execution across corporate, internal, thought leadership, and social channels.

Extensive network of relationships with top-tier media outlets and journalists in the tech and business sectors.

Skilled at pitching stories and securing coverage in a competitive landscape.

Exceptional ability to craft and tell stories that communicate product innovation, customer impact, and business value.

Strong writing and editing skills.

Comfortable working with senior executives and cross-functional teams, able to influence without direct authority.

Deep understanding of current tech trends, particularly in AI, cloud computing, and platform technologies, with the ability to translate complex topics into accessible narratives.

Highly motivated and able to thrive in a fast-paced environment, balancing strategic thinking with hands-on execution.

Benefits

Health plans

Flexible spending accounts

A 401(k) Plan with company match

ESPP

Matching donations

A flexible time away plan

Family leave programs

Company

ServiceNow

Glassdoor

4.4

ServiceNow is an AI platform that delivers IT operations, field service management, and app engine solutions.

Founded in 2004

Santa Clara, California, USA

10,001+ employees

http://www.servicenow.com

H1B Sponsorship

ServiceNow has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2023 (650)

2022 (816)

2021 (565)

2020 (420)