Directive · 6 hours ago
Director of Programmatic Buying & Strategy (Remote US)
Chicago, IL
Full-time
Remote
Director/Executive
5+ years exp
Maximize your interview chancesMarketingSearch Engine
Insider Connection @Directive
Get 3x more responses when you reach out via email instead of LinkedIn.
Responsibilities
Develop and implement a comprehensive programmatic strategy that aligns with broader business objectives and client goals.
Develop Programmatic methodology that aligns with Directive’s Customer Generation methodology.
Identify and evaluate new opportunities for programmatic growth and innovation, staying ahead of industry trends.
Oversee the execution, optimization, and reporting of programmatic campaigns to ensure maximum performance and ROI.
Implement a data-driven approach to campaign analysis, leveraging advanced targeting, creative strategies, and optimization techniques.
Lead, mentor, and develop a team of programmatic strategists, fostering a collaborative and high-performance culture.
Provide ongoing training and development to enhance the team's expertise in programmatic buying and optimization.
Serve as the programmatic expert in sales pitches and client meetings, articulating the value and strategy behind campaigns.
Leverage various DSPs (e.g., The Trade Desk, Google Display & Video 360) to drive campaign success, focusing strongly on programmatic display, video, OTT/CTV, and audio.
Collaborate with cross-functional teams (e.g., paid search, marketing ops, creative) to refine and enhance the programmatic product offering.
Drive the innovation of new products, formats, and targeting strategies to enhance programmatic solutions for clients.
Oversee department budget, including staffing and resource requirements like capacity planning and maintaining healthy margins.
Qualification
Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.
Required
5+ years of experience in programmatic advertising, with a minimum of 3 years in a leadership role within a performance marketing agency.
Proven track record in developing and managing high-performance programmatic campaigns across the B2B tech/SaaS space.
Deep knowledge of the programmatic ecosystem, including DSPs, ad exchanges, data providers, and measurement platforms.
Strong analytical skills, proficient in Excel/Sheets, Google Analytics, and other campaign analysis tools.
Excellent leadership, communication, and interpersonal skills.
Ability to thrive in a fast-paced, performance-driven environment.
Proactively cultivating innovation/disruption and can effectively integrate new ideas into ongoing processes.
Experience communicating as an executive sponsor of key accounts; exceptional customer service and communication with the C-Suite during key moments such as Annual Business Reviews or Renewal conversations.
A dynamic performance-marketing mindset for B2B, a clear POV on what is needed to drive performance success and curiosity for what’s ahead in the Programmatic Space for B2B SaaS and Tech organizations.
Benefits
Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
Access to certified therapists through Spring Health, membership to Headspace
Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care
Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
Traditional and Roth 401(k) with a 3% company match
Annual bonus based on tenure, which scales in total amount over time
Annual Anniversary Trip
Company
Directive
Directive is the leading B2B and enterprise search marketing agency that companies trust to scale their business.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Garrett Mehrguth
Founder, President and CEO
Recent News
2022-06-21
Company data provided by crunchbase
