EvenUp · 14 hours ago

Director of Programs, Marketing

SD Metro Area

Full-time

Remote

Director/Executive

8+ years exp

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Responsibilities

Program Strategy & Planning: Collaborate with marketing leadership to define and prioritize high-impact marketing programs that align with company objectives, ensuring the roadmap supports quarterly and annual goals.

Initiative Management: Oversee the end-to-end management of marketing programs, from concept through execution and analysis, including many areas of Marketing in partnership with other Marketing leaders

Stakeholder Collaboration: Act as the primary point of contact for priority initiatives between marketing and cross-functional teams to align on program goals, resources, and expectations.

Budget & Resource Allocation: Help define overall resourcing and budget needs for marketing and specific project requirements. Working with the CMO, allocate resources effectively, identifying and managing potential bottlenecks, conflicts, or risks. Work with teams to optimize project timelines, budgets, and deliverables.

Performance Measurement & Reporting: Establish KPIs and metrics for program success—partner with analytics and insights teams to assess program performance and make data-informed adjustments to enhance effectiveness.

Center of Excellence for Programs: Develop, refine, standardize, and train on best practices for marketing. Drive consistent, high-quality marketing efforts across the organization by offering expertise, resources, and guidance.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Marketing Program ManagementStrategic Marketing ProgramsProgram Management MethodologiesStakeholder ManagementData AnalyticsKPI Measurement

Required

8+ years in marketing program management, integrated marketing, creative marketing or similar roles in a high-growth B2B tech company.

Experience leading large-scale, cross-functional marketing initiatives at a director or senior management level.

Proven track record of developing strategic marketing programs that translate company goals into actionable, measurable initiatives.

Deep expertise in program management methodologies, emphasizing communication, and quality control.

Strong stakeholder management skills, with experience driving alignment between marketing, sales, product, and customer success teams.

Familiarity with data analytics and reporting tools to track KPIs, measure program effectiveness, and adjust strategies based on performance insights.

Thrives in a fast-paced, dynamic environment with the ability to pivot based on changing priorities and market dynamics.