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Company

Zeta Global · 7 hours ago

Director of Retail - CRM

United States

Full-time

Remote

Director/Executive

$130K/yr - $160K/yr

7+ years exp

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Responsibilities

New logo development – work closely with sales organization to 'live the brand' and drive core slides and narrative supporting the sale in CRM

Client business development—work closely with client success and client partnership teams by listening to strategies the retailer is trying to accomplish and then ideate on new ideas to sell, through account based marketing and build a narrative together that connects to the brands desires. This should culminate in new proposals and pitches for client cross sell/ upsell. All should be focused on improving ROI, rooted in data insight and focused on driving the desired customer behaviors.

Support retail practice across OneZeta by participating in management of Center of Excellence and identifying and creating new retail opportunities across Zeta

Work closely with the VP & L&D, and product marketing ensuring we have an understood GTM positioning and identify gaps as well as new positioning statements. Manage content within a (newly conceived) retail portal supporting all sales

Constantly help evolve our retail offering by developing new use cases by product type and communicating and training across CRM team ultimately creating a roadmap to bundle and sell keeping Zeta ahead of the competition in both owned and paid channels

Create retail content to help bolster the Zeta brand in the market

Add retail POV to QBRs and attend as needed

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Retail experienceClient business developmentCRM experienceDigital marketing channelsAIBig data platformsHuman-centered designAgile methodsSaaSCloud knowledgeCollaboration skillsStrategic thinking

Required

7+ years of retail experience, working in retail, supporting innovation and transformation

Strong understanding retail enterprises as well as technology used in supporting retail growth: CRM, loyalty, data (collected across enterprise) customer tactics used in customer journey mapping, the voice of the customer

Exemplary verbal and written communication skills, including presentation creation and delivery at the C-suite level

Track record of applying human-centered design, lean start-up and agile methods to problem solving and innovation with influence at the core

Demonstrated ability to collaborate and make positive impact across multi-disciplinary teams

Understanding of enterprise technology including digital applications, SaaS and Cloud

Ability to work with a degree of ambiguity and flexibility to re-frame and solve customer challenges

Demonstrated experience working across digital marketing channels (email, social, mobile, paid media, search, etc.)

Preferred

Experience with AI and big data platforms an advantage

Analytical skills and modeling experience a plus

Email and/or CRM database experience a plus

Benefits

Unlimited PTO

Excellent medical, dental, and vision coverage

Employee Equity and Stock Purchase Plan

Employee Discounts, Virtual Wellness Classes, and Pet Insurance

Company

Zeta Global

Glassdoor

3.7

Zeta offers technology and marketing services to help brands acquire, engage, and retain customers.

Founded in 2007

New York, New York, USA

1,001-5,000 employees

http://www.zetaglobal.com

H1B Sponsorship

Zeta Global has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

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Trends of Total Sponsorships

2023 (8)

2022 (7)

2021 (8)

2020 (14)