Zeta Global · 6 hours ago
Director of Retail - CRM
United States
Full-time
Remote
Director/Executive
$130K/yr - $160K/yr
7+ years exp
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Responsibilities
New logo development – work closely with sales organization to ‘live the brand’ and drive core slides and narrative supporting the sale in CRM
Client business development—work closely with client success and client partnership teams by listening to strategies the retailer is trying to accomplish and then ideate on new ideas to sell, through account based marketing and build a narrative together that connects to the brands desires. This should culminate in new proposals and pitches for client cross sell/ upsell. All should be focused on improving ROI, rooted in data insight and focused on driving the desired customer behaviors.
Support retail practice across OneZeta by participating in management of Center of Excellence and identifying and creating new retail opportunities across Zeta
Work closely with the VP & L&D, and product marketing ensuring we have an understood GTM positioning and identify gaps as well as new positioning statements. Manage content within a (newly conceived) retail portal supporting all sales
Constantly help evolve our retail offering by developing new use cases by product type and communicating and training across CRM team ultimately creating a roadmap to bundle and sell keeping Zeta ahead of the competition in both owned and paid channels
Create retail content to help bolster the Zeta brand in the market
Add retail POV to QBRs and attend as needed
Qualification
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Required
7+ years of retail experience, working in retail, supporting innovation and transformation
Strong understanding retail enterprises as well as technology used in supporting retail growth: CRM, loyalty, data (collected across enterprise) customer tactics used in customer journey mapping, the voice of the customer
Exemplary verbal and written communication skills, including presentation creation and delivery at the C-suite level
Track record of applying human-centered design, lean start-up and agile methods to problem solving and innovation with influence at the core
Demonstrated ability to collaborate and make positive impact across multi-disciplinary teams
Understanding of enterprise technology including digital applications, SaaS and Cloud
Ability to work with a degree of ambiguity and flexibility to re-frame and solve customer challenges
Demonstrated experience working across digital marketing channels (email, social, mobile, paid media, search, etc.)
Preferred
Experience with AI and big data platforms an advantage
Analytical skills and modeling experience a plus
Email and/or CRM database experience a plus
Benefits
Unlimited PTO
Excellent medical, dental, and vision coverage
Employee Equity and Stock Purchase Plan
Employee Discounts, Virtual Wellness Classes, and Pet Insurance
Company
Zeta Global
Zeta offers technology and marketing services to help brands acquire, engage, and retain customers.
1,001-5,000 employees
H1B Sponsorship
Zeta Global has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (8)
2022 (7)
2021 (8)
2020 (14)
Funding
Current Stage
Public CompanyTotal Funding
$1.46BKey Investors
BofA Securities
2024-09-04Post Ipo Secondary· $105.26M
2024-09-04Post Ipo Equity· $204.94M
2024-09-03Post Ipo Debt· $550M
Leadership Team
David A. Steinberg
Co-Founder, CEO, and Chairman of the Board
Christian Monberg
Chief Technology Officer
Recent News
2024-11-21
2024-11-20
Company data provided by crunchbase
