UnDigital · 3 hours ago
Director of Retention and Engagement (Fully-Remote)
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Responsibilities
Develop Retention Strategies: Create tailored campaigns that maximize reorder rates and lifetime value for e-commerce brands.
Lead Client Campaigns: Collaborate with brands to design and execute retention-focused unboxing experiences that elevate customer loyalty.
Analyze Performance: Dive deep into campaign data to uncover insights, measure results, and optimize for ROI.
Personalize Engagement: Use segmentation and targeting to deliver highly relevant, personalized in-package marketing strategies.
Educate and Inspire: Partner with clients to align unboxing efforts with broader retention goals, hosting strategy sessions and workshops as needed.
Innovate: Identify emerging trends in retention marketing and find creative ways to integrate them into our platform and offerings.
Collaborate Cross-Functionally: Work with internal teams, including product, sales, and customer success, to ensure client satisfaction and drive growth.
Qualification
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Required
3–5 years of experience in customer retention, loyalty marketing, or engagement roles, ideally within e-commerce or D2C industries.
Adept at analyzing metrics to drive decisions and uncover opportunities for growth.
Understand the importance of delivering value at every stage of the customer journey.
Combine big-picture strategy with tactical execution, from crafting campaigns to interpreting performance data.
Skilled in marketing automation tools, analytics platforms (e.g., Google Analytics, Tableau), and CRM systems.
Excel at presenting insights and collaborating across teams and clients to achieve shared goals.
Thrive in fast-paced, dynamic environments and are excited to be part of a growing team redefining customer engagement.
Comfortable working with anyone and learning to lead, educate, and inspire teams at dozens of brands simultaneously.
Benefits
Competitive salary and performance-based bonuses
Comprehensive benefits (health, dental, vision)
Unlimited PTO
Opportunities for professional development and growth