QuinStreet · 22 hours ago
Director of Search Engine Marketing
United States
Full-time
Remote
Lead/Staff, Director/Executive
$120K/yr - $170K/yr
7+ years exp
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Responsibilities
Develop and execute strategic SEM plans to drive credit card consumer acquisition, with a key focus on paid search channels.
Conduct in-depth keyword research and analysis to identify high-value opportunities for targeting credit card consumers.
Manage and optimize paid search campaigns across various platforms (e.g., Google, Bing) to ensure maximum ROI and cost-effectiveness.
Monitor and analyze campaign performance metrics, including click-through rates, conversion rates, and return on ad spend (ROAS), to identify areas for optimization and improvement.
Collaborate with cross-functional teams, including Marketing, Product, and Analytics, to align SEM initiatives with overall business objectives and marketing strategies.
Proactively identify landing page optimization opportunities and advocate for improvements where needed.
Stay abreast of industry trends, algorithm updates, and best practices in SEM and apply this knowledge to enhance campaign performance and competitiveness.
Qualification
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Required
7+ years of experience in SEM with a proven track record of success in developing and executing SEM strategies, preferably within the credit cards space.
In-depth knowledge of search engine marketing platforms and tools, including Google, Bing, Google Analytics, and SEMrush.
Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
Excellent communication and leadership skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels.
Creative thinking and problem-solving abilities, with a results-oriented mindset and a drive for continuous improvement.
Bachelor's degree in Marketing, Business, or a related field.
Preferred
Previous P&L management experience is preferred, but not required.
Advanced degree preferred.
Benefits
Health care benefits
Retirement benefits
The amount of paid days off (paid sick leave, parental leave, paid time off, or vacation benefits)
Any other tax-reportable benefits
Company
QuinStreet
QuinStreet is an online performance marketing company providing technologies for businesses to identify their targeted audiences.
501-1000 employees
H1B Sponsorship
QuinStreet has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (7)
2022 (34)
2021 (33)
2020 (14)
Funding
Current Stage
Public CompanyTotal Funding
$40M2010-02-11IPO
2007-03-15Series Unknown
2000-12-05Series B· $40M
Leadership Team
D
Douglas Valenti
CEO & Founder
Recent News
2024-05-23
2024-05-12
2024-05-11
Company data provided by crunchbase
