36 applicants

Company

FloQast · 10 hours ago

Director of Web and Digital Strategy

United States

Full-time

Remote

Lead/Staff, Director/Executive

$185K/yr - $215K/yr

8+ years exp

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AccountingB2B

Growth Opportunities

No H1B

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Responsibilities

Define and execute a comprehensive web and digital strategy that aligns with business goals, enhancing customer acquisition, retention, and brand perception.

Partner with cross-functional teams (marketing, product, sales, customer success, etc.) to translate business priorities into actionable digital initiatives.

Serve as a thought leader, driving innovation in digital marketing and web technologies.

Lead the evolution of the corporate website, ensuring scalability, security, and performance.

Oversee the implementation of personalization, A/B testing, and analytics tools to optimize user experiences.

Manage the integration of web platforms with CRM, marketing automation, and other key systems.

Create seamless, customer-centric digital journeys that connect website visitors with relevant content, solutions, and resources.

Drive data-informed decision-making by leveraging analytics, heat mapping, and performance dashboards.

Lead SEO, backlinking, and other traffic-driving strategies to ensure maximum visibility and engagement.

Build and mentor a high-performing team of web developers, designers, and digital marketers.

Foster a collaborative environment with internal and external stakeholders to prioritize and deliver impactful initiatives.

Manage vendor and agency relationships to augment in-house capabilities as needed.

Own and optimize the web and digital marketing budget to maximize ROI.

Ensure compliance with accessibility, data privacy, and other regulatory requirements across digital assets.

Implement processes to streamline digital campaign execution, reporting, and iterative improvements.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Web strategyDigital marketingSEOWeb development technologiesCMS platformsMarketing technologiesAnalytics toolsA/B testingData privacy complianceUX/UI best practicesSaaS experienceB2B experienceProject management

Required

8+ years of experience in web strategy, digital marketing, or a related field, with a minimum of 4 years in a leadership role.

Proven success in scaling enterprise-level websites, with localization experience, and leading digital transformation initiatives.

Expertise in web development technologies, CMS platforms (e.g., WordPress, Drupal), and marketing technologies (e.g., HubSpot, Salesforce, Google Analytics).

Strong knowledge of SEO, SEM, UX/UI best practices, and performance optimization.

Exceptional analytical, problem-solving, and project management skills.