35 applicants

Company

IPG Mediabrands · 5 hours ago

Director Platforms - Web Analytics

United States

Full-time

Remote

Lead/Staff, Director/Executive

$145K/yr - $175K/yr

5+ years exp

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Responsibilities

Lead and oversee website analytics team members, both on and offshore, day-to-day projects and tasks, bandwidth, skill development, objective setting and achievement

Oversee the collection, analysis, and interpretation of data from various sources.

Grow best in class analytic foundations in GA4, Adobe Analytics, or other platforms in both hands on and leader capacities

Develop and present actionable insights to stakeholders, supporting business initiatives and strategies.

Examine audience behavior to identify trends, preferences, and opportunities for content improvement.

Work with clients, our agency leaders, and analytics leaders to understand, assess, and clarify client needs (stated and unstated) related to business and media goals and objectives, as well as audience insights, analytics, creation, curation, and activation

Work collaboratively across departments to align content strategies with analytical findings.

Develop insightful reports and dashboards that simplify complex data into clear, actionable recommendations.

Design and develop analytic foundations that include granular tracking, as well as the taxonomy that supports the measurement strategy.

Build, mentor, and manage a high-performing analytics team.

Evaluate and implement analytics tools and technologies to enhance data capabilities.

Stay current with industry trends and best practices in analytics and data science.

Foster a culture of data-driven decision-making across the organization.

Collaborate with senior leadership to identify key business questions and analytics initiatives.

Lead the development of dashboards and reporting tools to communicate key performance metrics.

Ensure data accuracy and integrity across all analytics projects.

Demonstrate the value of the solutions in driving growth for our client, adjusting the solutions as needed

Identify opportunities and define scope for new business, and ability to roadmap growth through analytic maturity and MarTech platforms

Ability to work as a part of a team, independently, or from a remote environment

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Adobe AnalyticsWeb analyticsData interpretationAudience segmentationA/B TestingCDP implementationDMP implementationData visualization toolsExcel (complex formulas)PowerPointTableauCrazyEggStorytelling capabilities

Required

Bachelor's degree or applicable work experience

2+ years of experience leading analytic resources and working in conjunction with other agencies on a client account

4+ years of experience of analytical experience

5+ years of experience in audience and platforms, i.e. a tag implementation understanding with various platform solutions, web analytics, and audience segmentation that spans across media channels

Demonstrated success leading work with multi-location multi-functional team

Comprehensive knowledge in online metrics and analysis; specific work with various reporting tools, including web analytics, log level analytics etc.

Advanced experience in GA4 and Adobe analytics, with knowledge in other platforms a plus

Knowledge in the marketing cloud solutions space; working knowledge of CDP and DMP implementation and value proposition

Proficient with data interpretation/visualization, i.e. excel (complex formulas), PowerPoint, Tableau, CrazyEgg etc.

Exemplary business judgment as well as problem solving and analytical skills, with a proven record of leadership and innovation

Strong communication and interpersonal skills, including a keen ability to be persistent while remaining personable

Advanced deck building and storytelling capabilities

Experience in A/B Testing and experimentation a plus