KINESSO ยท 2 days ago
Director Platforms - Web Analytics
United States
Full-time
Remote
Director/Executive
$145K/yr - $175K/yr
5+ years exp
Maximize your interview chancesAdvertisingDigital Marketing
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Responsibilities
Lead and oversee website analytics team members, both on and offshore, day-to-day projects and tasks, bandwidth, skill development, objective setting and achievement
Oversee the collection, analysis, and interpretation of data from various sources.
Grow best in class analytic foundations in GA4, Adobe Analytics, or other platforms in both hands on and leader capacities
Develop and present actionable insights to stakeholders, supporting business initiatives and strategies.
Examine audience behavior to identify trends, preferences, and opportunities for content improvement.
Work with clients, our agency leaders, and analytics leaders to understand, assess, and clarify client needs (stated and unstated) related to business and media goals and objectives, as well as audience insights, analytics, creation, curation, and activation
Work collaboratively across departments to align content strategies with analytical findings.
Develop insightful reports and dashboards that simplify complex data into clear, actionable recommendations.
Design and develop analytic foundations that include granular tracking, as well as the taxonomy that supports the measurement strategy.
Build, mentor, and manage a high-performing analytics team.
Evaluate and implement analytics tools and technologies to enhance data capabilities.
Stay current with industry trends and best practices in analytics and data science.
Foster a culture of data-driven decision-making across the organization.
Collaborate with senior leadership to identify key business questions and analytics initiatives.
Lead the development of dashboards and reporting tools to communicate key performance metrics.
Ensure data accuracy and integrity across all analytics projects.
Demonstrate the value of the solutions in driving growth for our client, adjusting the solutions as needed
Identify opportunities and define scope for new business, and ability to roadmap growth through analytic maturity and MarTech platforms
Ability to work as a part of a team, independently, or from a remote environment
Qualification
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Required
Bachelor's degree or applicable work experience
2+ years of experience leading analytic resources and working in conjunction with other agencies on a client account
4+ years of experience of analytical experience
5+ years of experience in audience and platforms, i.e. a tag implementation understanding with various platform solutions, web analytics, and audience segmentation that spans across media channels
Demonstrated success leading work with multi-location multi-functional team
Comprehensive knowledge in online metrics and analysis; specific work with various reporting tools, including web analytics, log level analytics etc.
Advanced experience in GA4 and Adobe analytics, with knowledge in other platforms a plus
Knowledge in the marketing cloud solutions space; working knowledge of CDP and DMP implementation and value proposition
Proficient with data interpretation/visualization, i.e. excel (complex formulas), PowerPoint, Tableau, CrazyEgg etc.
Exemplary business judgment as well as problem solving and analytical skills, with a proven record of leadership and innovation
Strong communication and interpersonal skills, including a keen ability to be persistent while remaining personable
Advanced deck building and storytelling capabilities
Ability to work as a part of a team, independently, or from a remote environment
Preferred
Analytic certifications a plus
Experience in A/B Testing and experimentation a plus
Benefits
Medical and dental coverage
401(k) plans
Flex spending
Life insurance
Disability
Employee discount program
Employee stock purchase program
Paid family benefits
Discretionary time off days
Company-wide Appreciation Weeks
Wellness Days
Company
KINESSO
Kinesso is an advertising firm that provides digital marketing, SEO and social media marketing services to its clients.
5,001-10,000 employees
H1B Sponsorship
KINESSO has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (6)
2022 (19)
2021 (19)
2020 (11)
Funding
Current Stage
Late StageLeadership Team
Andrew Butters
CEO - EMEA
Jorge Chavez
CEO - LATAM
Recent News
Company data provided by crunchbase
