Nestlé Health Science · 11 hours ago
Director Shopper Marketing
Bridgewater, NJ
Full-time
Remote
Lead/Staff, Director/Executive
$175K/yr - $200K/yr
10+ years exp
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Responsibilities
Leads a retail shopper marketing team to drive growth for our NHSc brands at key retailers through the development of key strategy, planning, and execution of omni-channel retailer shopper campaigns in partnership with Sales Teams.
Proactively partners with Customer Strategy, Sales Finance, Brand Marketing, eCommerce/Retail Media and external vendors to drive shopper engagement, align on strategic priorities and deliver against defined goals and key performance indicators (KPIs)
Lead the development of omni retailer shopper marketing plans tailored to each channel/customer, ensuring alignment with overall business objectives and customer strategies.
Delivers pre and post program results with continuous mindset of optimization and measurement to drive future informed decisions.
Drive performance improvements and process efficiencies, including the creation and management of results and budget trackers and ROI analyzes
Effectively manages the planning and allocation of retailer shopper marketing budget and resources across available team, vendors, and internal/external teams to optimize return on investment (ROI) and ability to scale
Lead with Marketing and Marketing Excellence Teams for new item launches, special initiatives and voice of the “customer” for developing retailer shopper programs tied to these initiatives.
Lead a team of Omni Retailer Shopper Marketing Managers and Associate Managers, segmented by channel/customer, to drive omni-shopper insight led marketing solutions while working closely with Sales and Marketing to achieve company goals.
Leads customer omni shopper planning in the annual ICP process in partnership with Sales and Customer Strategy achieving customer and brand go-to-market strategies
Recruit, hire, develop, inspires team with diverse skillsets needed to achieve a high performing Omni Retailer Shopper Marketing Team with core leadership competencies.
Other assigned responsibilities by VP Shopper, Category and Visual Merchandising.
Demonstrates a thorough understanding of the organizations local context and opportunities with ability to influence organization
Qualification
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Required
Minimum of 10 years’ experience of CPG brand/marketing/sales and/or shopper marketing experience
People Leadership with proven leadership skills leading direct reports
Proven success at business building (strategy development, solutions leadership, thought leadership)
Proven ability to influence and engage cross-function leaders for shared success and performance
Experience managing complicated business portfolio & having exhibited strategic decision making
Financial acumen related to managing a budget, ROI analysis and budget optimization
Strong analytical, critical thinking, and strategic problem-solving skills that cut through complexity and turn high-level requirements into specific projects
Entrepreneurial spirit with an ability to thrive in change as both a high-level strategic thinker and hands-on operator who delivers results
Microsoft Office (very strong Excel/PowerPoint)
Preferred
7+ years of traditional CPG Shopper Marketing or Marketing role preferred
Ability to build relationships and senior level engagement with internal cross functional partners
Understand the value of listening to internal customers, gaining insights and moving objectives forward
Strong collaborative nature: ability to work in a cross-functional team environment
Is curious and takes initiative, develops, and seek out creative and innovative ideas with strong project management skills
Influential and effective communicator proficient in storytelling, influencing and negotiating
Ability to leverage data and trends to generate insights, and ultimately solutions, that drive shopper behaviors
Understanding of the omni-channel environment with proficiency in both in-store, digital and out of home tactics
Understanding of US retailers and their go-to-market strategies
Excellent written and verbal communication skills
Benefits
401k with company match
Healthcare coverage
Performance-based incentives
A competitive total rewards package
Company
Nestlé Health Science
Nestlé Health Science is a company that uses nutrition to help people manage their health. It is a sub-organization of Nestle.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Anna Mohl
CEO
Greg Behar
President & CEO
Recent News
PharmiWeb.com
2024-12-10
Company data provided by crunchbase
