Fender Musical Instruments Corporation · 22 hours ago

eCommerce Analytics Manager

United States

Full-time

Remote

Senior Level

$95K/yr - $130K/yr

7+ years exp

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Responsibilities

Design, conduct and interpret analytics to answer business questions with a focus on turning them into actionable insights, driving growth and improving the digital customer experience, with the guidance of the VP eCommerce, business and independently

Pull and analyze data to help support the growth strategy for the ecommerce business with a focus on improving the conversion funnel, merchandising and user experience

Analyze the impact of marketing channels (paid, CRM, organic, direct) to core metrics (traffic, conversion, AOV, new and repeat customers)

Synthesize drivers and draggers turning them into actionable insights and recommendations to drive growth based on the findings

Accountable for the integrity of all eCommerce reporting and insights, including weekly, monthly, and quarterly reporting of KPIs tied to revenue

Develop and maintain comprehensive data tracking plans to ensure alignment with business objectives to accurately capture and utilize relevant metrics for strategic decision making including eComm performance paid media investments

Key contributor to business reviews, testing and product roadmap

Use customer data and feedback to understand shopping behaviors, buying trends, product trends, retention, loyalty, lifetime value, and more to inform loyalty strategies.

Partner with the enterprise Data & Analytics department to investigate, troubleshoot and resolve data anomalies. Collaborate and provide recommendations and insights to improve reporting.

Champion the integration of new analytical techniques and digital tools, promoting a culture of data driven decision making, continuous improvement and innovation

Effectively create reports and presentations that use data visualization and storytelling to communicate findings to executives and stakeholders

Additional duties as assigned

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Web AnalyticsDigital AnalyticsData VisualizationAmplitudeTableauPower BISQLCRM TacticsPythonAB Testing ToolsAlteryx

Required

Bachelor’s degree or equivalent required

7+ years’ experience in web analytics and digital analytics best practices and programs

Experience managing external partners, indirectly managing and influencing key stakeholders

Understanding of how commercial tactics, ecommerce funnels, media, CRM tactics work together to drive optimal customer experience and business results

Independent accountability to deliver high-quality analytics products to the business. Strong analytical and mathematical proficiency, curious mindset, and problem-solver

Ability to validate analysis, reports and underlying data and collaborate with Data, Insight and Analytics team to resolve any reporting and system data integrity issues

Demonstrated ability to present insights and recommendations in a clear, thoughtful ways

Leverage tools such as Amplitude, Content Square, Segment, Tableau, Power BI, Avo and AB testing tools