DICK'S Sporting Goods · 4 hours ago

eCommerce Experience Strategist - Personalization (REMOTE)

United States

Full-time

Remote

Mid Level

$67K/yr - $109K/yr

3+ years exp

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Responsibilities

This role will be responsible for updating website content for various audiences and the propensity to buy.

Create and implement personalization experiences on the website and measure the related productivity in order to create a first-class Athlete experience online.

Analyze Athlete audiences using platforms such as the Adobe suite to build shopping preferences/location/loyalty strategies around the content that will resonate with those groups.

Leverage site data and qualitative information to unearth opportunities and build fact-based strategies for continual improvement in our Personalization program.

Build and maintain exceptional cross-functional relationships as a partner with teams such as Category Merchandising, Tech, Creative and Marketing in an effort to build actionable strategies and tactics to improve Athlete visit productivity.

Partner with Technology on entering developer request tickets for new site functionality on home page or product pages, monitoring progress of the tickets, aiding in QA and implementation of final experience on the website.

Lead the implementation of various personalization initiatives, such as category level initiatives, higher level campaigns for holidays, etc. that will improve the Athlete site Experience. This will include planning and executing those plans with cross-functional partners across the enterprise and managing related communication effectively to drive a positive outcome.

Communicate information such as site metrics, potential roadblocks and results in a clear and compelling way that drives towards impacting decision-making across the organization, within the department and with key cross-functional stakeholders.

In addition, will need to demonstrate the ability to advocate for and negotiate desired site capability outcomes with cross-functional partners to influence decision-making.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

ECommerce experienceMicrosoft ExcelContent Management SystemsAdobe AnalyticsAdobe TargetAdobe Audience ManagerAdobe Experience PlatformJIRAConfluenceCross-functional collaboration