John Boos & Co. · 20 hours ago

Ecommerce Marketing Coordinator

United States

Full-time

Remote

Entry Level

1+ years exp

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Responsibilities

Work closely with the Director of Ecommerce and Digital Marketing to execute web updates, features, Email, SMS, and CRO execution to support sales and profitability targets

Support robust ecommerce website that attracts customers, is visually appealing, and easy to use

Maintain and update ecommerce platform including but not limited to content updates, promotions, features, and reviews; communicate any needed back-end updates to Director of Ecommerce and Digital Marketing

Maintain consistency across website and DTC channels

Ensure brand consistency through digital channels and liaise as necessary with internal teams

Work closely with Director of Ecommerce and Digital Marketing and third-party agency to support email and SMS campaigns, subject line testing, channel copy, ad copy, gathering ad and other channel assets

Support website testing plan and merchandising of the site to ensure a superior shopping experience with cross-selling and upselling opportunities

QA and use customer feedback from various sources to ensure client satisfaction; assist in VOC data and consumer research

Plan and coordinate with Director of Ecommerce and Digital Marketing for asset needs, UAT testing, digital product optimizations, and operational efficiencies

Support additional site operations initiatives including shipping and returns, logistics, feedback, payment options, loyalty program, web policies and more

Monitor and respond to reviews within review platform

Support Director of Ecommerce and Digital Marketing with CRM implementation and maintenance

Have a good eye for a premium look and highly engaging content

Proactively research and approach updates, platform changes, and new content formats

Work with Director of Ecommerce & Digital Marketing to regularly track and measure the performance of the website, returns, reviews, Email, and SMS channels

Ensure consistency in brand voice and messaging across channels worked in

Regularly collect and present insights with meaningful data and actionable recommendations on key metrics to Director of Ecommerce & Digital Marketing

Maintain familiarity with both John Boos and the competitor’s products digital strategies

Meet deadlines for assigned projects and proactively inform stakeholders of project status and updates

Stay up to date with ecommerce, digital marketing channels, and industry best practices

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Ecommerce experienceShopify PlusEmail marketing toolsWebsite heat mappingCopywritingCRM experienceProject management toolsB2C experienceB2B experience