196 applicants
Roku · 2 days ago
eCommerce Marketing Manager
San Jose, CA
Full-time
Onsite
Mid, Senior Level
$60K/yr - $180K/yr
5+ years exp
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Responsibilities
Develop and implement a robust retail digital marketing and merchandising strategy to increase demand, optimize the online shopping experience, and improve conversion rate.
Lead Roku’s marketing presence on retail sites, overseeing product detail pages, brand stores, marketing initiatives, and exploring merchandising solutions.
Act as the subject matter expert on eTail GTM strategies for new product launches and line expansions.
Build and strengthen partnerships with retailers, serving as the day-to-day marketing lead.
Develop narratives and create presentations to communicate strategies, insights, and recommendations effectively to internal and external stakeholders.
Collaborate closely with internal stakeholders across various departments to align strategies effectively.
Partner with the Creative team to provide strategic briefs for campaigns and messaging.
Maintain expertise in backend tools, eTail platform nuances, processes, and systems, while staying ahead of digital shopping trends.
Ensure flawless execution, maintaining timely updates related to product information, partnerships, offers, and promotions.
Work with internal analytics teams to measure, optimize, and report on enhancements, focusing on increasing conversions.
Conduct quarterly audits of retail.com, providing insights and recommendations to optimize product detail pages.
Qualification
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Required
5 years of experience in retail digital marketing, working with retailers like Amazon, Best Buy, Target, and Walmart.
Bachelor’s degree in business, marketing, or a related field.
Passion for creating delightful digital shopping experiences.
Strong planning, prioritization, and organizational skills, with attention to detail and the ability to manage multiple priorities and deadlines in a fast-paced environment.
Excellent written and oral communications skills.
Experience using eTail and content platforms, such as Syndigo, Brandfolder, Amazon, Best Buy, Target, and Walmart.
Ability to analyze and interpret marketplace data and sales analytics for strategic decision-making.
Experience using Microsoft Apps, such as Excel, PowerPoint, SharePoint.
Experience in analytics, with the ability to translate data into actionable plans.
Experience negotiating with merchant teams for marketing opportunities.
Preferred
Prior experience in the consumer electronics industry is a plus.
Benefits
Healthcare (medical, dental, and vision)
Life insurance
Accident insurance
Disability insurance
Commuter benefits
Retirement options (401(k)/pension)
Paid time off
Company
Roku
Roku develops video streaming devices that provide users access to Internet-streamed video or audio services.
1,001-5,000 employees
H1B Sponsorship
Roku has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Trends of Total Sponsorships
2023 (69)
2022 (202)
2021 (248)
2020 (121)
Funding
Current Stage
Public CompanyTotal Funding
$208.61MKey Investors
Dow JonesFidelityGlobespan Capital Partners
2017-09-28IPO· nasdaq:ROKU
2015-11-09Series H· $45.5M
2015-11-01Secondary Market· Undisclosed
Leadership Team
Steve Louden
Chief Financial Officer
Kamilah Thomas
SVP, People
Recent News
2024-06-05
Multi Channel News - Tech
2024-06-05
The Motley Fool
2024-06-05
Company data provided by crunchbase
