DOE Media · 10 hours ago
Email Account Manager
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Responsibilities
Work with 13-18+ brands with bi-weekly or monthly meetings coordinating email campaigns and reviewing results, and recommend changes to improve future performance.
Monitor email campaigns to ensure links, copy, list management, and graphics are as intended
Work with clients to develop and implement a strategic marketing calendar that drives ROI, meets their objectives, and increases a brand's customer lifetime value through comprehensive email/SMS campaigns and automation flows.
Conduct individual client proposals to create customized flow and campaign strategies per each client
Strategize with our current team to create client email/SMS calendars
Manage and help train a team of email marketing specialists and graphic designers
Generate eCommerce related KPIs and work to improve flows and campaign performance on a bi-weekly basis
Develop testing processes and strategize A/B testing of messaging and imagery for flows and campaigns
Strategize, create, and implement automated email flows
Guide team in A/B testing messaging and images for their clients in relevant parts of the funnel
Provide guidance to team members on lead copywriting (if necessary) on all flow emails and work with clients on the appropriate tone of voice
Lead email design strategy, ensuring cohesive and impactful campaigns across the organization.
Design and develop engaging and innovative email campaigns that align with brand guidelines and marketing objectives.
Collaborate with marketing and content teams to create compelling email campaigns that drive engagement and conversions.
Implement A/B testing for creatives in relevant parts of the funnel.
Stay updated with the latest email design trends and best practices.
Research other brands and develop strategic lifecycle marketing programs.
Oversee and train a team of international designers, fostering creativity and high-quality deliverables.
Assist creative partners in organizing assets and creating designs for both flows and campaigns.
Implement assets into client email strategies and provide guidance on design changes to optimize performance.
Qualification
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Required
4+ years of email design experience at an eCommerce brand or at an agency executing on email marketing strategy, campaigns, design and automated flows.
4+ years of experience working with Klaviyo or other email marketing and eCommerce platforms and tools.
Communication skills - the kind where your message gets through to any audience.
Comfortable working with creative partners to design emails, if not capable of designing them yourself.
You are organized and detail-oriented - you’re a process builder and a calendar keeper.
You identify problems before they arise. You’re proactive, not reactive.
Data doesn’t scare you. You are comfortable reporting KPIs directly to CEOs and other company stakeholders.
You have experience leading and managing a high-performing team of designers.
You have excellent communication skills - the kind where your message gets through to any audience. You will be the communication point between clients and internal media teams.
You have creative problem-solving capabilities: think outside the box, inside the box, and all around the box.
Ability to prioritize the priorities at the moment; know what you need to do and when you need to do it.
Collaborate effectively in a team environment.
Integrity, optimism, and respect regardless of the situation - non-negotiable.
Preferred
Email Marketing: 3 years
Collaborating with designers for ideating email campaign's: 1 year
Benefits
Dental care
Paid time off
Vision care
Dental insurance
Flexible schedule
Paid time off
Vision insurance