Seeking Alpha · 1 day ago
Email & Newsletters Strategy Manager
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Responsibilities
Sustainably increase new customer ARR generated by our free emails.
Improve ARR from new customers subscribing through free newsletters and real-time alerts.
Strategically optimize newsletter content, subject lines, and internal ad units to increase engagement and conversion.
Track and analyze subscriber growth, retention, and conversion metrics; implement improvements based on performance data.
Regularly review best practices and competitive strategies in email marketing from industry leaders like Morning Brew, MarketWatch, and WSJ.
Partner with the Paid Acquisition and Biz Dev teams to drive newsletter subscriptions, working closely with the News team to ensure content quality and editorial alignment.
Oversee subscriber growth initiatives, including collaboration with social media marketers to promote newsletter signups on platforms like X.com and LinkedIn.
Leverage available resources, including designers, developers, and data analysts, to enhance newsletter optimization efforts.
Qualification
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Required
Proven success in optimizing and managing email newsletters with a focus on driving revenue and customer acquisition.
Prior experience with prominent financial media or content-driven brands, such as Morning Brew, Forbes, Barron’s, MarketWatch, or WSJ.
Strong data-driven approach to decision-making with experience in performance monitoring and KPI analysis.
Exceptional ability to enhance newsletter content and ad units to maximize subscriber engagement and conversions.
Excellent written communication skills, with the ability to craft compelling and concise messaging.
Strong enthusiasm for equity investing and familiarity with finance or investment-focused content is a plus.
Comfortable working cross-functionally, particularly with marketing, acquisition, business development, and news/editorial teams.
Preferred
Background in optimizing digital campaigns, ideally in subscription-based or financial services.
Benefits
Flexible, balanced environment with remote work options
Ongoing learning and career advancement opportunities
Company
Seeking Alpha
Seeking Alpha is a website for actionable stock market opinion and analysis and financial discussion.
Funding
Current Stage
Growth StageTotal Funding
$7MKey Investors
DAG Ventures
2009-12-01Series B· $7M
2007-01-01Series Unknown
2006-09-01Series A
Recent News
2024-12-07
2024-11-27
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