72 applicants

Company

Original Job Post

Golden Hippo® · 1 day ago

Email Automation Manager

United States

Full-time

Remote

Mid, Senior Level

$88K/yr - $117K/yr

6+ years exp

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Responsibilities

Develop and implement segmentation strategies for email and SMS AR campaigns to effectively target and engage different customer segments.

Design and execute A/B tests and multivariate tests to optimize AR campaign performance, including open rates, click-through rates, conversion rates, and retention metrics.

Analyze campaign results and customer behavior data to identify insights and opportunities for improvement, leveraging data-driven insights to refine segmentation and testing strategies.

Collaborate with the Copywriting Team to ensure alignment of AR campaigns with broader marketing initiatives and messaging strategies.

Work closely with the Email Marketing Operations Team to coordinate AR efforts with customer acquisition strategies and ensure a seamless customer journey across all touchpoints.

Stay updated on industry trends, best practices, and emerging technologies in email and SMS marketing automation, leveraging new tools and techniques to enhance AR capabilities.

Perform regular QA to make sure ARs have updated landing pages, pricing, content, etc.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

Email MarketingSMS MarketingRetention MarketingSegmentationTestingPost-Purchase Journeys OptimizationRevenue IncreaseEngagement IncreaseRetention IncreaseCustomer SegmentationAudience TargetingCampaign Performance AnalysisAnalyzing Campaign ResultsCustomer Behavior Data AnalysisSegmentation StrategiesTesting StrategiesIndustry Best PracticesEmail AutomationCRM PlatformsGoogle DriveSheetsDocsMarketing AutomationEmerging TechnologiesCustomer Lifecycle JourneysMaropostKlaviyoNetsuiteSalesforceBuilding Automated Flows

Required

6 years of experience in email marketing, SMS marketing, or retention marketing, with a focus on segmentation and testing

Demonstrated success in optimizing post-purchase journeys to increase revenue, engagement, and retention

Experience with customer segmentation, audience targeting, and campaign performance analysis

Experience in analyzing campaign results, customer behavior data, and other relevant metrics to derive actionable insights and inform segmentation and testing strategies

Understanding of fundamental industry best practices in email marketing and automation

Proficiency in email automation and CRM platforms

Proficient in Google Drive, especially Sheets and Docs

Preferred

4+ years of experience within email marketing or marketing automation

Knowledge of industry best practices, trends, and emerging technologies in email marketing and automation

Experience in creating customer lifecycle journeys targeted at activating new customers, retaining existing customers, and reactivating inactive customers

Familiarity with Maropost, Klaviyo, Netsuite, and Salesforce

Building, QAing automated flows

Experience in building and QAing automated flows, utilizing custom data fields, merge tags, or other dynamic content in email, and running A/B tests