The Sage Group · 6 hours ago
Email Campaign Manager
United States
Contract
Remote
Mid Level
$50/hr - $70/hr
3+ years exp
Maximize your interview chancesAdvertisingConsulting
Hiring Manager
Barton Bromley
Insider Connection @The Sage Group
Get 3x more responses when you reach out via email instead of LinkedIn.
Responsibilities
Manage the day-to-day operations of all promotional emails and control the entire production process: lead the email creative and copy in collaboration with our internal partners, write and kick-off the email brief with our email agency, oversee the email development process, QA proofs, review the workflow (email journey) design, inform the audience targeting, and collect brand and legal approvals
Collaborate with cross-functional teams (operations, product marketers, brand team…) in planning campaigns to support new product launches and promotions, building the email content and gathering creative assets.
Maintain the relationship with our 3rd party email agency and manage the partner to execute against agreed strategy and timelines
Proactively identify opportunities to A/B test campaigns to optimize email engagement and conversion rates
Maintain the email campaign calendar and set expectations regarding campaigns timelines with cross-functional teams
Help plan quarterly email campaigns and promotional emails strategy
Advise and find efficiencies to continuously improve the email production process
Gather and communicate campaigns results and learnings with the marketing org as well as cross-functionally
This work would entail managing creative, copy, and list updates to ongoing triggered email series (~40 emails across 4 series), plus similar support for ~10-20 email blasts throughout the year.
Update creative in Connect Composer, complete image resizes and copy updates, and has experience with the QA, proofing, and the deployment process in Gamma.
Qualification
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Required
3-5 years experience in email campaign production management with a track record of successfully executed email campaigns for a tech company
Email project management skills, for updates, email calendar
Experienced at using Connect Composer and Gamma or similar
Outstanding attention to details to manage the production and delivery of flawless email campaigns
Previous hands-on experience with top tier ESPs including setting up campaigns, light CSS and HTML coding to build out templates, proofing emails in multiple environments, setting up the audience targeting, launching campaigns and compiling post-launch analytics
Some creative side skills to resize images to fit templates
Strong organization and time management skills, ability to run several projects at once while collaborating with cross-functional teams and managing tight deadlines
Excellent relationship building with internal stakeholders as well as 3rd party vendors, ideally with previous experience managing agencies
Excellent communication skills and ability to articulate clear and concise ideas
Great team player with an easy going attitude
Ability to quickly adapt to new processes, unexpected changes and find creative solutions to solve problems
Knowledge of basic email marketing best practices and KPIs
Keen eye for visual creative and copy, especially email design
Understanding of user data and segmentation principles
Accountable, with a strong work ethic and dedication to deliver high quality work
Experience with project/campaign management tools
Company
The Sage Group
The Sage Group, a 24 Seven company, is a leading talent solutions firm with a fine-tuned approach in the marketing, technology, and business operations space.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Aimee Moyer
Partner Marketing at Google
Andrew Rieger
Partner Marketing Manager at Google Cloud
Company data provided by crunchbase
