Nugget ยท 6 hours ago
Email Marketing and CRM Manager (Contract)
United States
Part-time, Contract
Remote
Mid Level
$60/hr - $70/hr
Maximize your interview chancesE-CommerceFurniture
Insider Connection @Nugget
Get 3x more responses when you reach out via email instead of LinkedIn.
Responsibilities
You will manage our current CRM database, identifying areas for optimization around personalization, segmentation, lifecycle triggers, and sunsetting stale emails
You will advance strategy for customer lifecycle email flows, identifying customer characteristics (for example: birthdays, purchase anniversaries, etc.) that we can design automatic campaigns around
You will develop plans and partner with brand marketing and social media teams to grow our email list through lead generation
You will partner with E-Comm & Brand Directors to conceptualize, outline and send regular (at least twice weekly) outgoing emails to our main outreach list in collaboration with our internal design / copy team
You will build out appropriate email segmentations for each broadcast email, finalize set-up in Klaviyo (subject line, alt text,and linking), and proof each email before sending to customers for clarity, grammar, spelling, accurate linking, and proper rendering across multiple devices
You will concept, outline and set up trigger campaigns (post purchase, lifecycle, etc) in collaboration with our internal design/copy team
You will maintain, build, and segment multiple email lists
You may run A/B tests with clear objectives, hypothesis and ways to measure results
You will ensure that all our email sending and managing practices conform to industry standards and best practices
You will support the maintenance of a dashboard/reporting tracker with KPI's to monitor results
You will evaluate data and provide recommendations on how to improve our email communications & site personalization
Qualification
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Required
Strong background in email/CRM management
Experience managing CRM databases
Ability to identify areas for optimization around personalization, segmentation, lifecycle triggers, and sunsetting stale emails
Experience developing customer lifecycle email flows
Ability to identify customer characteristics for automatic campaigns
Experience in lead generation strategies in collaboration with brand marketing and social media teams
Ability to conceptualize, outline and send regular outgoing emails (at least twice weekly)
Experience with email segmentation and setup in Klaviyo
Attention to detail in proofreading emails for clarity, grammar, spelling, accurate linking, and proper rendering across multiple devices
Experience in setting up trigger campaigns in collaboration with design/copy teams
Ability to maintain, build, and segment multiple email lists
Experience running A/B tests with clear objectives and measurement methods
Knowledge of industry standards and best practices for email sending and management
Ability to support the maintenance of a dashboard/reporting tracker with KPIs
Experience evaluating data and providing recommendations for email communications and site personalization
Company
Nugget
Nugget is a kids furniture company with a mission of making furniture for growing imaginations.
Founded in 2014
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Molly Demarest
Chief Business Officer
Company data provided by crunchbase
