73 applicants

Company

Assurant · 17 hours ago

Email Marketing Lead

Full-time

Remote

Entry, Mid Level

$63K/yr - $106K/yr

2+ years exp

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Insider Connection @Assurant

Discover valuable connections within the company who might provide insights and potential referrals.
Get 3x more responses when you reach out via email instead of LinkedIn.

Responsibilities

Manipulate existing HTML code to make necessary copy and link changes.

Ability to pay very close attention to testing and QA details using our QA tools and internal testing teams.

Import/Host images, PDF files, and other content pieces on platforms for use in email marketing messages.

Ability to make edits to design templates in software design tool. From-scratch design is not required.

Ability to adhere to brand guidelines, understanding font hierarchy, headings, colors, etc.

Create performance reports for all emails and deliver to line of business leads in timely fashion.

Work collaboratively to execute Wrap-Up / Overall campaign reporting.

Monitor sender score and other deliverability metrics.

Establish performance goals for the channel and provide on-going feedback and insight on enhancing email performance, engagement and capabilities.

Work collaboratively to leverage CRM & Web Analytics to show holistic performance

Building of basic automated journeys to enhance user experience and further automate manual processes.

Deploy email marketing campaigns to the appropriate audiences on schedule, sending confirmations to all marketing teams of progress.

Update subscriber data for additions, removals, manual list imports, campaign CRM edits, synchronized data confirmations, etc.

Set up basic form handlers with pre-defined rules, duplicating and editing existing form handlers for use with similar ongoing projects.

Leverage internal project management tool and enterprise contractor tools to track time, notate and maintain project status across all lines of business and teams, ensuring deadlines are met and all projects are progressing as planned.

Act as a liaison between marketing teams and solution teams to ensure smooth internal experiences, such as onboarding and/or learning of new technology and training others. Ability to present in front of an audience.

Leverage software tool to cleanse all lists, manipulating the data and importing to our platforms, and getting the email ready for deployment.

Participate in calls and status updates, often providing updates to larger groups.

Assist in managing third party relationships and technology software for efficiencies in the email channel.

Qualification

Find out how your skills align with this job's requirements. If anything seems off, you can easily click on the tags to select or unselect skills to reflect your actual expertise.

HTMLCSSEmail MarketingPhotoshopCRMWeb AnalyticsResponsive DesignProject ManagementAdobe Creative Suite

Required

2+ years HTML/CSS experience. Basic understanding of email development and the ability to make coding edits.

Basic understanding of email layouts, brand guidelines, responsive design techniques, and the ability to make design edits, color and font changes, etc. in Photoshop.

2+ years of experience working with enterprise-level marketing software.

Strong written, verbal & communication skills.

Superior project management & organizational skills.

Basic understanding of Photoshop or similar tool required.

Basic understanding of Responsive HTML/CSS front-end development, specifically for email marketing required.