BizIQ - Smart Growth Marketing · 15 hours ago
Email Marketing Manager
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Responsibilities
Implement campaign strategies and enhance email and SMS marketing promotions for clients, ensuring alignment with their business goals.
Act as the primary liaison for assigned clients, offering strategic advice and cultivating strong client relationships.
Manage content creation, executing copy working with designers, and technical support team to produce engaging and customized email content and templates.
Deliver performance evaluations by tracking, measuring, and reporting on campaign effectiveness, offering clients actionable insights for improvement.
Perform A/B Testing to refine email content, subject lines, CTAs, and design for optimal performance.
Ensure that all campaigns adhere to email and SMS marketing regulations such as GDPR, CAN-SPAM, and other pertinent laws.
Leverage email marketing platforms and tools effectively to ensure seamless campaign execution.
Collaborate with internal teams, including design and technical support, to ensure successful integration and execution.
Qualification
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Required
3+ years of experience in email marketing, with a strong emphasis on managing client accounts and demonstrating leadership skills in guiding teams towards successful outcomes.
Professional proficiency with email marketing platforms such as Mailchimp, Klaviyo, HubSpot, or others, showcasing ability to lead and train others in their effective use.
Exceptional industry knowledge of SMS marketing tools and strategies is highly important, aiding in the development of effective campaigns.
A fundamental understanding of email marketing metrics, including CTR, open rates, and conversion rates, is essential.
Ability to demonstrate top-notch project management and organizational skills, with the ability to efficiently manage multiple clients and campaigns simultaneously while maintaining high-quality standards.
Skilled in advanced verbal and written communication skills that foster effective client interactions and seamless internal collaboration with team members.
A strong analytical mindset, coupled with a passion for making data-driven decisions to enhance marketing strategies.
Implement campaign strategies and enhance email and SMS marketing promotions for clients, ensuring alignment with their business goals.
Act as the primary liaison for assigned clients, offering strategic advice and cultivating strong client relationships.
Manage content creation, executing copy working with designers, and technical support team to produce engaging and customized email content and templates.
Deliver performance evaluations by tracking, measuring, and reporting on campaign effectiveness, offering clients actionable insights for improvement.
Perform A/B Testing to refine email content, subject lines, CTAs, and design for optimal performance.
Ensure that all campaigns adhere to email and SMS marketing regulations such as GDPR, CAN-SPAM, and other pertinent laws.
Leverage email marketing platforms and tools effectively to ensure seamless campaign execution.
Collaborate with internal teams, including design and technical support, to ensure successful integration and execution.
Preferred
Familiarity with HTML/CSS for designing emails is a valuable bonus, providing added versatility in campaign execution.
A Bachelor’s degree in Marketing, Communications, or a related field is highly advantageous
Benefits
Health Benefits: United Health Medical plans (with Company HSA Contribution), MetLife Dental plans, Vision plan, Life Insurance, Disability Insurance and more
Paid Time Off: 15 days of PTO accrued annually, 6 paid holidays, plus 4 floating holidays
Retirement Savings: 401K
Parental leave: Inclusive and supportive parental leave policy
Peer-to-peer Recognition: We call it BizBucks - a rewards program where you can receive weekly prizes Including Amazon gift cards or other prices.
Award Winning Culture: A fun, energetic workplace, with a supportive atmosphere, no traveling required