Channel Impact ยท 5 hours ago
Email Marketing Manager
Maximize your interview chances
Information Technology
Insider Connection @Channel Impact
Get 3x more responses when you reach out via email instead of LinkedIn.
Responsibilities
Executing marketing campaigns via email, forms and/or landing pages
Supporting list uploads and creating segmentations based on filter criteria
Managing data fields for hygiene and segmentation
Setting up invites and registration pages for marketing programs
Setting up custom objects and embedding in the email via Field Merges
Setting up automated programs
A/B testing
Providing reporting on programs and campaigns
Qualification
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Required
2 - 5 years of Salesforce, Database Augmentation/Hygiene, Lead Scoring for a high-tech company.
Experienced using Eloqua marketing automation platform.
Ability to formulate analyses independently, to transform data into actionable information.
Excellent written and verbal communication skills.
Experience with HTML, CSS for custom email and landing page builds.
Well-versed with excel to make sense of raw data.
A strong understanding of marketing automation best practices.
You work well with client stakeholders, sharing information and best practices with your counterparts.
You love digital marketing and the operation behind it.
You are a process driven thinker and comfortable with analysis and metrics.
You take ownership of the result, and can independently determine what else needs to be done and how to do it.
You can make recommendations and take actions in the face of incomplete information and uncertainty.
You are fun to work with, and assume the best intentions with your colleagues and partners.
BS/BA degree in a related field.
Benefits
Full Healthcare Package including medical, dental, and vision insurance, long-term disability insurance, life and AD&D insurance.
Flexible paid time off.
Paid holidays.
401k & Company Match.
Learning & Development Stipend.
Employee Referral Bonus.