Jrae Consulting Inc. ยท 3 hours ago
Email Marketing Manager
United States
Contract
Remote
Mid Level
$40/hr - $50/hr
4+ years exp
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Responsibilities
Build, test, and deploy personalized email campaigns within SFMC, ensuring accuracy and on-brand messaging.
Create and manage audience segments to target key demographics and drive tailored engagement.
Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, re-marketing, nurturing, post-purchase, and transactional emails.
Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
Manage and execute email marketing projects and ensure alignment with business priorities, demand forecasts, and internal stakeholders.
Use customer data such as web-behavior to drive the message and content personalization.
Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift.
Provide regular campaign performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc. to track and analyze key campaign metrics, providing insights and recommendations to refine future campaigns.
Regularly identify trends and email marketing strategies from other leading global brands to glean insights on best practices and new innovative ideas for email marketing tactics, including audits of how we can acquire, nurture and retain these customers.
Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices.
Qualification
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Required
4+ years of experience as a Email Marketing Manager or similar role with hands-on experience in Salesforce Marketing Cloud (including Journey Builder, Automation Studio, Einstein, Analytics Builder, Content Builder, Email Studio, AMPscript, and SQL)
Detailed knowledge of email regulations, best practices, and compliance in various regulatory regimes (ie. GDPR or CASL)
Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database
Experience building an email marketing campaign from scratch
Proficiency in Google Analytics, HTML/CSS and AMPscript for email customization; knowledge of SQL for data management and segmentation
Strong analytical skills with experience in using data to drive decisions and optimize campaign performance
Organized and self-motivated
Excellent time management
Exceptional at communication and relationship management
Preferred
SFMC Email Specialist or other relevant certifications are a plus
Company
Jrae Consulting Inc.
Jrae Consulting strives to help organizations in the areas of strategic planning, digital and product marketing, brand management, and team engagement.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase
