Milan Art · 3 days ago
Email Marketing Manager
United States
Full-time
Remote
Mid Level
$85K/yr - $95K/yr
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Responsibilities
Develop, implement, and manage comprehensive email marketing strategies aligned with our overall marketing and business objectives.
Utilize HubSpot to create, manage, and optimize email campaigns, including newsletters, promotional emails, and automated workflows.
Segment email lists based on audience insights, behaviors, and preferences to deliver highly targeted and personalized content.
Craft compelling and brand-aligned email content, collaborating with our design and content teams to ensure cohesive messaging.
Conduct A/B tests on various email elements (subject lines, content, CTAs) to continuously improve performance metrics.
Analyze and report on email campaign performance, providing actionable insights to improve open rates, click-through rates, and conversion rates.
Maintain and enhance our email list hygiene, ensuring data accuracy and compliance with GDPR and other relevant regulations.
Stay up-to-date with the latest email marketing trends, HubSpot updates, and best practices to keep our strategies innovative and effective.
Work cross-functionally with the leadership, content, and design teams to ensure email marketing aligns with broader marketing efforts.
Qualification
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Required
Proven experience in D2C marketing and e-commerce, with a strong understanding of customer acquisition, engagement, and retention strategies.
Extensive knowledge of HubSpot’s email marketing tools and CRM functionality.
Strong understanding of email marketing best practices, including segmentation, personalization, and deliverability.
Excellent copywriting skills with an ability to craft engaging and persuasive content.
Strong analytical skills to track, measure, and report on key email marketing metrics, focusing on continuous improvement.
Basic knowledge of email customization and optimization.
Outstanding organizational skills and attention to detail.
Ability to work independently and manage multiple projects simultaneously.
Preferred
Experience in the art, education, or online course industry is a plus.
Benefits
Performance incentives.
Medical, Vision, Dental, Life Insurance, and 401k with 4% Match.
Remote work flexibility with a supportive and collaborative team environment.
Opportunities for professional growth and development.
Company
Milan Art
The vision of the Milan Art Institute is to enlighten and educate a worldwide audience about the transformational and uplifting power of the visual arts.
Founded in 2010
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase
