Lifeway Christian Resources · 1 day ago
Email Marketing Specialist | Remote
United States
Full-time
Remote
Mid Level
4+ years exp
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Insider Connection @Lifeway Christian Resources
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Responsibilities
Manage the entire email development process, including gathering requirements, understanding business goals, development, testing, deployment, and post-launch analysis.
Utilize HTML and CSS to create responsive, personalized, and visually appealing email communications that enhance usability and engagement.
Conduct ongoing post-campaign analysis of key performance indicators (KPIs) and provide recommendations for optimization.
Develop and execute A/B tests, strategies, and segmentation based on behavior insights to improve email performance metrics.
Identify optimization opportunities within Salesforce Marketing Cloud and recommend ongoing process improvements.
Collaborate with technology partners to troubleshoot Salesforce Marketing Cloud functionality issues and resolve root causes.
Manage and execute CRM strategies, including customer journeys and nurturing, in collaboration with the Marketing team.
Analyze and report on email campaign results to drive further optimizations and enhance performance.
Share knowledge of email marketing best practices and contribute to team improvement through learning and collaboration.
Occasional travel, sometimes overnight
Qualification
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Required
Bachelor's degree in Marketing, Communications, or similar
4+ years of experience with Salesforce Marketing Cloud, including journey creation and management.
2+ years of experience with Salesforce Sales Cloud, with deep knowledge of managing Campaigns using Campaign and Campaign Members objects.
Expertise in Salesforce Marketing Cloud Connect integration management.
Advanced understanding and practical application of Salesforce Marketing Cloud, including Journey Builder, Data Extensions, and AmpScript.
Experience with HTML, CSS, and responsive design for email templates, ensuring optimal mobile experiences.
Proven problem-solving skills and a track record of successfully managing complex projects.
Strong organizational skills with the ability to balance multiple projects simultaneously.
Versatility and flexibility in managing competing demands and effectively prioritizing tasks.
Excellent written and oral presentation skills, including experience interacting with senior-level executives.
Team player with outstanding interpersonal skills and a strong commitment to collaboration.
Passion for self-improvement and learning from others, with a proactive approach to seeking opportunities for personal and professional growth.
Actively involved in an evangelical Christian church
Preferred
Experience managing direct mail integration, data management, and social media/customer service integration within Salesforce Sales Cloud.
Familiarity with standard internet and email technologies and protocols.
Natural teacher in sharing email marketing knowledge, trends, and best practices with the team.
Benefits
Healthcare
Vacation and sick time
Holiday pay
Care days
401(k) plan
Maternity and paternity leave
Adoption assistance
Mission trip time
Company
Lifeway Christian Resources
This is a place where you can bring your faith and work experience to join in the most important mission in the world: making disciples of Jesus Christ.
1,001-5,000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2020-09-21Acquired· undefined
Leadership Team
Ben Mandrell
President/CEO
Joe Walker
Senior VP and CFO
Company data provided by crunchbase
